Head of Demand Generation

About Us
AnyDesk was founded under the belief that software technology and global connectivity can be a means to improve the way society functions. Today, AnyDesk builds a platform technology to reinvent the internet.
Join us in shaping the future of software technology!

To support us on our mission, we are looking for a talented and highly ambitious Head of Demand Generation to join our team. The Head of Demand Generation at AnyDesk is pivotal in steering the company's growth through the creation and execution of comprehensive demand generation strategies. This leadership role demands a seasoned strategic thinker with a proven track record of orchestrating successful campaigns across diverse channels. The ideal candidate will not only craft and implement initiatives that resonate with our target audience but will also work collaboratively with cross-functional teams to ensure seamless alignment between demand generation efforts and broader business objectives. This position offers a unique opportunity to shape the narrative of AnyDesk's success, contribute to market presence, and innovate in connecting with our diverse user base. If you're ready to bring your strategic prowess to a rapidly growing company, we invite you to play a key role in AnyDesk's ongoing success story.

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Role and Responsibilities:

1. Strategic Leadership:

• Spearhead the development and execution of comprehensive demand generation strategies aligned with AnyDesk's growth objectives in the dynamic SaaS landscape.
• Bring a forward-thinking approach, leveraging a proven track record in driving successful demand generation campaigns across diverse channels.

1. Campaign Innovation:

• Lead the planning, execution, and optimization of multi-channel demand generation campaigns, with a focus on leveraging the latest trends and technologies in the SaaS industry.
• Harness the power of marketing automation tools to create targeted, personalized, and high-impact campaigns that resonate with our audience.

1. Growth Acceleration:

• Drive lead identification and qualification through strategic deployment of online and offline channels, maximizing opportunities for customer acquisition.
• Implement effective lead scoring methodologies to prioritize leads, enhancing the conversion of prospects into engaged users.

1. Content Excellence:

• Collaborate closely with the content team to craft compelling and industry-relevant content tailored for various stages of the customer journey.
• Ensure alignment of content strategies with AnyDesk's brand messaging and resonance with our diverse user base.

1. Analytics-Driven Optimization:

• Establish and monitor key performance indicators (KPIs) to evaluate campaign success, providing data-driven insights for continuous optimization.
• Utilize analytics tools to refine campaigns and enhance overall demand generation effectiveness.

1. Agile Budget Management:

• Develop and manage the demand generation budget in an agile scale-up environment, ensuring resource allocation that maximizes return on investment.
• Evaluate and recommend innovative technologies and tools to amplify demand generation efforts.

Basic Qualifications:

• Strong work ethic - entrepreneurial and hard working
• Client-driven
• Operational
• Hands-on
• Hard charging as well as collaborative – team player who can also state their case
• Intelligent and driven to succeed
• Strong instincts around rapid growth

Preferred Skills and Experience:

• 10+ years of progressive experience in demand generation, ideally within the SaaS sector.
• Proven success in developing and implementing impactful demand generation campaigns, demonstrating adaptability in a scale-up environment.
• Proficiency in marketing automation platforms, CRM systems, and analytics tools.
• Strong analytical mindset, translating data into actionable insights for continuous improvement.
• Exceptional communication and collaboration skills, fostering effective teamwork across departments.

What we offer:

• Centrally located offices in Clearwater & Tampa
• Hybrid working schedule 
• 15 vacation days/year in a full-time position
• Free drinks and weekly team lunch
• Personal and professional development potentialities and room for creative ideas
• An international team

Are you ready for exciting tasks in an agile work environment with a both professional and collegial atmosphere? Apply now! Your contact person is Jacob Martin, Talent Acquisition Specialist.