Head of Digital

What will you be doing? 

• Responsible for setting the digital vision, strategy and plan for mass audiences, aligned with cross organisation strategies. 

• Works with Cancer Research UK (CRUK) strategy team for all niche audience digital strategy needs. 

• Responsible for delivering an engaging top of funnel experience. Working jointly with F&E, and Policy, Information & Communications (PIC) teams to create compelling end-to-end digital experiences that delight CRUK audiences at every stage of their journey. Tracked against a measurement framework that creates accountability and improvement at all levels across MFE and Technology.  

• Responsible for establishing the measurement framework, working with Data, Insight and Performance to improve what and how we measure, across digital and marketing activity. Implements data governance, in accordance with our data standards.  

• Responsible for overarching website performance, organic traffic, conversion rate, bounce rate, pages per session, agreeing the targets with ASI function.  

• Responsible for creating the processes, tools and ways of working that support a more joined up approach to all below the line journeys 

• Responsible for building the new team capability for the digital delivery system, across the digital team, through devolved practices and partners. 

What skills are we looking for? 

• Experience in a Head of Digital role or similar within a large, complex organisation, inspiring colleagues and building strong, productive relationships across a diverse group of senior stakeholders.  

• Expert on digital tools, platforms, and technologies relevant to marketing, along with content creation, management, and distribution. 

• Proficient in CMS and Marketing Automation tools 

• Ability to cultivate a growth mindset and lead/champion change at scale.  

• Ability to develop a clear vision and strategy aligned with business goals and target audience needs.  

• Knowledge of search engine optimization and the ability to analyse data to measure content performance and inform strategy, linking with paid search.  

• Experience of leading and inspiring a team of digital experts and designers. 

• Deep understanding of the target audience and user experience to create engaging and relevant content.  

• Excellent storytelling, communication and presentation skills – both written and verbal. Highly visible leader, internally and externally.  

• Flexibility to quickly adapt to new trends, technologies, and changes in the digital landscape. 

Our organisation values are designed to guide all that we do.  

Bold: Act with ambition, courage and determination   

Credible: Act with rigour and professionalism    

Human: Act to have a positive impact on people    

Together: Act inclusively and collaboratively  

We’re looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.  

What will I gain? 

We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.  

You can explore our benefits by visiting our careers web page.