Time zones: EST (UTC -5) CST (UTC -6) MST (UTC -7) PST (UTC -8) AST (UTC -4) NST (UTC -3:30) Smile.io is the world’s largest provider of loyalty programs powering programs for over 100000 eCommerce merchants around the world. Our globally distributed team is dedicated to creating rewarding experiences for merchants and their customers alike. We offer a culture that fosters growth and collaboration. We’re in a constant state of evolution and we're here to support each other's growth.
About the Role
The Head of Growth Marketing will lead our growth strategy managing initiatives that drive user acquisition retention and revenue expansion across all digital channels. This senior-level role is perfect for a dynamic & analytical marketer with expertise in data-driven decision-making performance marketing and growth experimentation. You’ll collaborate closely with our content team & other teams across the company while overseeing the performance of campaigns to ensure our brand reaches the right audience with compelling high-impact messages.
Smile.io is a fully remote company looking to hire within Canada for this remote role. Overlap with core EST working hours is required.
What You’ll Help Us Achieve
- Marketing Campaigns: Develop and execute a comprehensive growth marketing strategy focused on Smile Plus installs leads and conversations with our Sales team. Run high-impact campaigns across digital channels including organic paid media SEO events and email marketing.
- Growth Experiments: Design and implement experiments to optimize conversion funnels. Identify growth opportunities with existing channels as well as potential new channels that might be profitable for us
- Results: Partner with Product Sales Content and Data teams to coordinate effort to get the desired results. Work with our Head of Content CEO COO and CPO to align on messaging while focusing on optimizing organic & paid channels and campaigns for growth.
- Analytics & Reporting: Own & report on key growth metrics and KPIs regularly reporting on the performance and ROI of campaigns. These metrics will include qualified installs leads and conversations. Make data-driven adjustments and maximize campaign effectiveness.
Requirements & Skills
- Proven track record in growth marketing preferably within SaaS or eCommerce.
- Expertise in driving installs leads or meeting bookings via digital channels (e.g. PPC SEO app store optimization email marketing social media) and familiarity with modern marketing tools
- Strong analytical skills with experience interpreting data to inform marketing decisions
- Ability to lead digital marketing campaigns focusing on optimizing growth metrics
- Strong collaborator able to work with teams across Product Sales and Content.
- Self-motivated adaptable and results-driven with a proactive approach to challenges.
Our Commitment to Candidates:
At Smile we understand that finding a new role is challenging and that self-doubt or imposter syndrome can prevent you from applying to a role don’t let it! You have a ton to offer and we want you to feel encouraged to apply even if you don’t check all of the boxes. If you are passionate about eCommerce and helping merchants grow through loyalty and reward connect with us.
At Smile we rely on a range of backgrounds experiences and ideas. We value diversity and we’re proud to be an inclusive equal opportunity workplace. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status. Smile welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
AI Disclaimer: At Smile we’re strong advocates for using AI to help speed up iteration increase productivity and save our human brainpower for the really challenging problems. While we’re happy for AI to help you generate or tailor your resume we’d ask that you please refrain from using AI to answer any of the questions on this application form or to answer questions during the interview process itself.