Head of Marketing Growth

I am looking for a Head of Marketing Growth to join our Marketing Team. This person will be responsible for leading and executing our self-serve marketing strategy, including the enhancement of our trial conversion initiatives, the transformation of our post-acquisition engagement efforts, and the creation of a culture of structured experimentation/iteration

As a senior leader on the marketing team, you will lead the development and execution of marketing initiatives that drive conversion, cross-sell and upsell within our growing base of self-serve customers. Leveraging industry best practices from prior Growth-focused roles and a deep understanding of our customers, you will collaborate closely with product, design, and other marketing teams to prioritize growth efforts that deliver consistent, tangible impact for the Customer.io Journeys and Customer.io Data Pipelines products.

As the Head of Growth Marketing at Customer.io, you will...

• Create and implement a comprehensive marketing strategy to drive customer engagement, retention, and upsell opportunities within our self-serve customer base
• Map out the broader customer journey, define key touch points in that process, and identify opportunities for personalized messaging and interventions that will drive value when using Customer.io
• Deliver a seamless and successful self-serve onboarding experience for new prospects through tight collaboration with the product growth team to help customers achieve their desired outcomes more quickly and drive increases in trial conversion rates
• Identify opportunities to expand revenue within the existing customer base using upsell and cross-sell strategies. Develop targeted campaigns and incentives to encourage customers to upgrade or purchase additional products or features.
• Develop and manage a systematic process for conducting experiments (i.e., web, email, in-product). Collaborate with the product growth team on standardized ways to analyze results and implement learnings to optimize Customer.io growth strategies.
• Establish metrics and indicators to assess the health of self-serve customers and identify potential churn risks. Implement campaigns and programs that drive proactive outreach to mitigate potential downgrades and future account churn.
• Design and execute automated nurture campaigns that drive ongoing engagement and promote product adoption using common tactics like monthly newsletters, regular product updates, and powerful thought leadership pieces
• Define key performance indicators (KPIs) and develop reporting mechanisms to track the effectiveness of growth marketing campaigns and initiatives
• Gather customer feedback through surveys & interviews and utilize these insights to drive new onboarding/activation improvements, identify untapped upsell/cross-sell opportunities, and inform future growth marketing strategies

• 7-10+ years of experience with B2B software products, with a proven track record of successfully growing market-leading SaaS solutions
• 4+ years in a growth leadership capacity, with experience and passion for managing people directly and nurturing their career growth, not just directing their work
• 3+ years of experience working in fast-growing start-up environments where a growth mindset, adaptability, and a drive for continuous improvement are valued
• 2+ years of leading remote teams across multiple time-zones

• Exceptional written and oral communication skills, with an ability to handle both executive-level discussions and tactical execution
• Strong project management abilities with demonstrated success orchestrating cross-functional teams against company-wide initiatives
• Demonstrated success in developing and executing data-driven marketing campaigns that deliver measurable results
• Analytical, creative, and strategic thinker who demonstrates a willingness to take calculated risks
• Effective collaborator with the proven ability to work successfully with cross-functional teams and build relationships with key stakeholders
• Strategic mindset with the ability to translate business goals into actionable marketing plans

Our mission at Customer.io is to power automated communication that people like to receive. Today over 5,200+ internet businesses use Customer.io to manage, send, and track the performance of emails, SMS, push notifications, and in-app messages. Unlike typical marketing platforms, Customer.io helps businesses increase relevance by using behavioral data: what people do or don’t do when logged in to a web or mobile app.

We are offering a starting salary of $200,000 USD depending on experience and subject to market rate adjustment.

Benefits at Customer.io include:

• Unlimited PTO - we encourage 20 vacation days (in addition to holidays and sick days) so that you can unwind, unplug, and recharge
• 100% medical, dental, vision, and supplemental insurance for you and your dependents
• 16 weeks of paid parental leave - for birth, adoption, or foster care
• 401k retirement matching - up to 5% dollar-for-dollar match to retirement contributions
• Health and wellness allowance - Up to $200 USD per month that can be used for your healthy living needs, including gym membership, acupuncture, massage, or bike repairs
• Home office stipend - Up to $2,000 USD to help you get your home office set up so you can do your best work
• Internet + cell phone reimbursement - Up to $200 USD per month for your internet and cell phone plans
• Co-working space reimbursement - Up to $300 USD per month for those times you'd prefer to work in a co-working environment
• Learning + development - Up to $2,000 USD reimbursement per year to use on conferences, books, classes, or workshops - anything that will help you develop your skills
• 1 month paid sabbatical after four years at Customer.io - to treat yourself to a vacation or spend however you choose
• Opportunities to meet in-person with your peers throughout the year
• Flexible schedule, work anywhere you want! - as long as you have a reliable internet connection and some overlapping work time with your manager, you can work where and when you want

All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.

Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.

Check out our careers page for more information about why you should come work with us! We are passionate about our core values of Empathy, Transparency, Responsibility, and Awkwardness and are looking for new coworkers to share and build that passion!

Apply at the link below and tell us why you're interested in the position! We plan to respond to all applicants with a status update about your application.

Here's what you can expect from our hiring process:

1. 30-minute video call with a Recruiter
2. 30-minute video call with the Hiring Manager
3. 30-minute interviews with three important Peers/Cross-functional Partners
   • Group Product Manager (who drives the Product Growth strategy)
   • Head of Demand Gen
   • Head of Product Marketing
4. 30-minute interview with the VP of Product & Design
5. 45-minute case study with Hiring Manager