Head of SEM

What Is Exoticca?

Exoticca is a pioneering online travel agency that has revolutionized the conception, production, and e-commerce of long-distance dream trips. At the core of Exoticca's brand equity is the commitment to "creating life milestones." We believe in delivering best-value trips, exploring unique destinations, curating extraordinary travel experiences, and demonstrating genuine care for both our customers and the planet.

We are a professional, dynamic, multicultural team in rapid international growth, seeking new partners to help us create the best and most forward-thinking travel company of our generation.

What is our proposal?

The Head of Search Engine Marketing (SEM) will lead the strategy, execution, and optimization of all paid search marketing initiatives. This role requires a deep understanding of SEM strategies, including Google Ads, Bing Ads, and other PPC platforms, as well as a strong analytical mindset to drive continuous improvement and deliver measurable results. The ideal candidate will be a data-driven marketer with a proven track record of scaling SEM campaigns, managing large budgets, implementing modern search structures and developing a team of SEM specialists.

What will you do?

Strategy Development:

• Develop and execute a comprehensive SEM strategy aligned with overall business objectives and marketing goals.
• Identify new opportunities for growth, including emerging trends and strategies.
• Collaborate with cross-functional teams, including SEO, content, and product and technology to ensure an integrated approach.

Campaign Management:

• Oversee the creation, implementation, and management of all paid search campaigns across multiple platforms.
• Manage a significant SEM budget, ensuring optimal allocation of resources for maximum ROI.
• Conduct regular A/B testing and optimization of ad copy, landing pages, and bidding strategies.

Team Leadership:

• Lead, mentor, and develop a team of SEM specialists, fostering a culture of innovation and excellence.
• Set performance goals, conduct regular evaluations, and provide ongoing training and development opportunities.

Analytics and Reporting:

• Monitor and analyze campaign performance using key metrics (CTR, CPC, CPA, ROI, etc.) and provide actionable insights.
• Generate regular reports for senior leadership, highlighting campaign results, trends, and areas for improvement.
• Utilize advanced analytics tools (e.g., Google Analytics, Looker and other platforms) to drive data-driven decision-making.

Vendor and Partnership Management:

• Manage relationships with external agencies, ad platforms, and other partners.
• Negotiate contracts and ensure that third-party vendors deliver on KPIs.

Compliance and Best Practices:

• Stay current with SEM best-in-class practices, industry trends, and algorithm updates to ensure compliance and maintain competitive advantage.
• Ensure all SEM activities adhere to brand guidelines, legal requirements, and ethical standards.

• Bachelor’s degree in Engineering, Marketing, Business, Communications, or a related field; Master’s degree preferred.

• Minimum of 5-8 years of experience in SEM, with at least 1-2 years in a leadership or managerial role.
• Proven track record of successfully managing large-scale SEM campaigns with a substantial budget of over 7 digits.
• Experience in B2C travel or similar industries is highly desirable.
• Expert knowledge of Google Ads, Bing Ads, and other PPC platforms.
• Proficiency in SEM tools such as Google Analytics, Google Tag Manager, SEMrush, SA360 and others.
• Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions.
• Excellent leadership and team management abilities.
• Strong communication skills, both verbal and written, with the ability to present complex information clearly.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• SQL and Python is a plus.
• Fluent in English.

• Competitive compensation package in line with job responsibilities and experience.
• Additionally, we propose the use of flexible compensation management for diet, transportation, private health insurance with Cobee.
• Hybrid work model: offices in Barcelona City.
• Permanent contract from the start.
• Travel packages at reduced prices!
• Referral bonus, if you bring people as talented as you.
• Unlimited coffee, team lunches, English lesson, bi-anual company parties.
• And last but not least, becoming part of a fun and motivated multicultural team at an agile and rapid growing organization!.

Exoticca is an equal opportunity employer. Diversity and inclusiveness are our core. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under European, country, or local law.

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