Influencer Marketing Coordinator

WHO WE ARE

Direct Agents is an independent, future-focused performance marketing agency rooted in AI + Strategic Innovation 

CLIENTS WE’VE WORKED WITH INCLUDE

Marvel, Belkin, Linksys, NBA, NYSE, Hubble, CW, Morgan Stanley, and more

WHAT SETS UP APART

Fast Tracked Professional Growth

25% growth this past year across the company

2x speed for individual learning and career development

Minority Owned and Diverse

We are proud to be certified as a Minority Owned business by the National Supplier Diversity Council. We are one of the few agencies to be 48% BIPOC across the agency and 38% of senior leadership. We are also proud to be 62% Female, 42% of senior leadership.

WHY DIRECT AGENTS

We believe that personal success comes from the hard work that you put in. We skip the politics and bureaucracy and empower you to directly impact the speed of your growth. Some of the opportunities you’ll have to thrive as a thought leader include:

HOW YOU’LL MAKE AN IMPACT

1. Discovering Influencer Talent:

• Assist in researching and identifying influencers who align with our clients' brand values and target audiences.
• Collaborate with the team to brainstorm influencer criteria that suit different campaigns and projects.
• Stay updated on social media trends, new platforms, and emerging influencers to seize valuable opportunities.

2. Building Relationships:

• Initiate conversations with potential influencers, focusing on building authentic relationships.
• Help maintain an organized influencer contact database, keeping track of interactions and important details.
• Explore new avenues for finding influencers across various social media platforms.

3. Content Coordination:

• Support influencers in creating content that resonates with their audience and our clients' brand.
• Assist in the content review process, ensuring posts align with brand guidelines and objectives.
• Help manage a content calendar to ensure timely post scheduling.

4. Tracking Performance:

• Learn how to use key metrics to evaluate the success of influencer campaigns, including engagement rates, reach, and basic conversion tracking.
• Contribute to creating campaign performance reports, summarizing key insights for internal teams and clients.
• Participate in discussions on how to refine strategies based on performance learnings.

5. Relationship Building:

• Help foster positive relationships with influencers, being a friendly point of contact and facilitating collaboration.
• Look for opportunities to establish longer-term partnerships and ambassador programs.
• Learn to uphold the agency's professional image in interactions with influencers.

Fast Tracked Professional Growth

As an independent and nimble agency, you have a direct hand in the speed of your growth. Some of the opportunities you’ll have to thrive as a thought leader include:

• Small group mentorship and real face time with executive leaders
• Access to internal and external trainings and conferences across technical skills, professional growth, and leadership and management
• Strategic roundtable discussions
• Marketing certifications (Google, Facebook, Amazon, etc.)
• Inclusion in marketing initiatives including our blog posts, podcasts, videos and more
• Speaking opportunities (internal and external)
• Award submissions opportunities (team and individual)

YOUR BACKGROUND

• 1+ Years of Professional Experience in Influencer Marketing: 
  • You've demonstrated your proficiency in influencer marketing through hands-on experience, contributing to successful campaigns and gaining insights into industry best practices.
• Strong Understanding of the Digital Space and Influencers on Different Social Platforms: 
  • Your in-depth knowledge of various social platforms and influencer dynamics enables you to identify and engage with the right influencers for specific campaigns, optimizing brand reach and engagement.
• Outstanding Organizational and Detail-Oriented Skills: 
  • Your meticulous attention to detail ensures that every aspect of campaigns, from planning to execution, is flawlessly managed, leading to seamless and impactful influencer collaborations.
• Excellent Written and Verbal Communication Skills: 
  • Your adeptness at clear and effective communication allows you to engage with influencers, collaborate seamlessly with team members, and convey campaign objectives convincingly.
• Ability to Prioritize Multiple Projects in a Fast-Paced Environment: 
  • You efficiently manage multiple projects concurrently, ensuring deadlines are met, campaigns are executed smoothly, and clients receive exceptional service.
• An Energetic Team Player with an Entrepreneurial Spirit!
  • Your proactive and innovative approach to challenges, combined with your collaborative nature, makes you an asset to both creative problem-solving and team cohesion.

OUR AWARD WINNING PEOPLE FIRST CULTURE

5x Winner of Crain’s Best Places to Work (2018 - 2023)

Most Dedicated to Employee Growth finalist in Digiday’s Work Life Awards

This role is based in our NYC office and you must reside or be willing to relocate within commuting distance of the office for this role.

At Direct Agents, hybrid is about:

• Human connection and establishing strong working relationships
• Fostering a tailored approach for team members’ rapid growth
• Making space for camaraderie and just for fun moments
• Prioritizing mental health & overall wellness
• Hybrid work schedule of 3 days in-office
• 2 weeks of WFA (Work from Anywhere)

ESSENTIALS & PERKS

• A competitive salary $55,000 - $60,000 with reviews based on performance 
• Regular performance reviews occur at 1, 3, 6, 11 month marks during onboarding and biannually after that. 
• Health, dental, vision, and mental health benefits including access to providers like:
  • One Medical, Talkspace, KindBody, and Health Advocate
• Paid Time Off, Birthdays, Volunteering Time 
  • PTO ranges from 15 - 24 days/year with additional days allocated for sick time 
  • Strategist level PTO starts at 18 days/year
• A newly built and sun drenched penthouse office with incredible views over Flatiron 
  • Our ‘Acceleration Hub’ is our new NYC HQ located on 5th Ave in the heart of the Flatiron District
• Help getting here including access to commuter benefits and annual memberships to Citibike
• Complimentary assortment of coffee, cold brew, healthy snacks and fresh fruits
• Happy Hours and our premier annual events including ‘Field Day’ and our annual themed Holiday party extravaganza
• A new MacBook Pro laptop for ease of work in office or remotely 
• Dog friendly office! 
• An inspiring atmosphere with supportive colleagues and innovative projects
• Future career development opportunities with internal and external opportunities for professional growth and networking
• Epic regular team building and celebrations
• An unwavering belief that we can build, create and grow together!

If you’re looking for a new role with space to directly influence the business and company culture, apply today!

COME AS YOU ARE

We think of our organization as a tight-knit team built on a foundation of respect. Your gender, your skin color, who you love, or who your big shot uncle is doesn’t make a difference here. Direct Agents is a progressive and open-minded meritocracy. If you’re smart and good at what you do, come as you are.

We are proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Direct Agents makes hiring decisions based solely on qualifications, merit, and business needs at the time.