Lead Product Marketing Manager (x/f/m)

What you’ll do

As a Product Marketing Manager, you are the CEO of your product: you define the strategies to maximize growth, retention, satisfaction, usage and follow their implementation. You are also the voice of our +350,000 Healthcare practitioners & 90 million patients users. You will work with various teams at Doctolib on a day-to-day basis: Product, Management, Marketing, Strategy, Sales, Ops, Data… As part of a global team, you will have an international scope.

Your responsibilities include but are not limited to:

• Drive Product Satisfaction through usage boost on existing key features & launch of new ones. 
• Take the lead and handle PMO on key projects related to the Product Marketing of our products. 
• Understand clearly who our users are and how they are using our product, developing sharp customer insights and maximizing both usage and satisfaction

Some of the key topics you will be working on: 

• Product & Features Storytelling and Positioning: product positioning, product messaging, final word on names, taglines, value propositions, storytelling & marketing content. 
• New Features Releases: ensure perfect roll-out & messaging for new features towards Pro users and Doctolibers, including contribution to next Cycle Releases, thanks to a strong pairing with dedicated Feature Teams & Product Managers. 
• Product Usage Engagement: increase feature adoption & usage to boost overall product perceived value of our users. 
• Product Feedbacks: gather customer feedback & feature requests to drive our Product Management towards a better product market fit.
• Product Onboarding: ensure top notch onboarding processes & campaigns.
• PMO on strategic projects: lead projects with multiple stakeholders from various teams. 
• Sales Enablement & Competition watch: provide top-notch content to support sales and strategically adapt our product presentation and roadmap prioritization thanks to competition insights & monitoring.

Who you are

If you don’t meet all the requirements below but believe this opportunity matches your expectations and experience, we still encourage you to apply!

You could be our next team mate if: 

• You have 7+ years of experience 
• You have previous experiences in PMO with multiple stakeholders, and can bring together multiple functions to get things done in a fast-moving environment.
• You are experienced in new product launches, product marketing management or go-to-market strategy.
• You have strong storytelling & copywriting skills. 
• You are passionate about both our products and our users.
• You are fluent in English. French or German is a must.

Now, it would be fantastic if: 

• You have previous experience on product adoption through change management.

What we offer

• Employee share plan for every Doctoliber (BSPCE)
• Free Health Insurance for you & your family
• Quarterly or monthly bonus (based on your position)
• Up to 14 days of RTT 
• A flexible workplace policy offering both hybrid and office-based mode
• Flexibility days allowing to work in EU countries and the UK 10 days per year 
• Wellbeing program (free mental health and coaching offer with our partner moka.care)
• Lunch voucher with Swile card
• Work Council subsidy to refund part of sport club membership or creative class
• Bicycle subsidy
• Reimbursement of public transportation or company car (only for Field Sales)
• Relocation support for international mobilities
• Slean voucher for home-office furniture

The interview process 

• 45’ ITW with the Talent Partner
• 60’ ITW with the Hiring Manager
• Case study (60’ with 2 Team Managers) 
• Final interview with the Senior Director of Product Operations
• At least one reference check 

Job details

• Permanent position
• Full Time
• Workplace: Levallois or Berlin
• Start date: asap
• Remuneration: fix + bonus on objectives (according to your profile)
• A stock options plan for every Doctoliber

At Doctolib, we are committed to improving access to healthcare for everyone. This translates into our recruitment process. We evaluate candidates based solely on qualifications and motivation, without any form of discrimination.

The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, disability.

To ensure equal opportunities, we invite you to exclude personal information (e.g. pictures, age) from your applications. If you require any accommodation, please let us know for support during the hiring process. Join us in building the healthcare we all dream of!

All information provided is processed by Doctolib for application management. For data processing details, click here. 

Please contact [email protected] for inquiries or to exercise your rights.