Lead, Public Relations

Company Description

SSENSE is a global technology platform operating at the intersection of culture, community, and commerce. Headquartered in Montreal, it features a mix of established and emerging luxury brands across womenswear, menswear, kidswear, and Everything Else™. SSENSE has garnered critical acclaim as both an e-commerce engine and a producer of cultural content, generating an average of 100 million monthly page views.

Job Description

About the Job:

The Public Relations Lead is an essential role within the SSENSE Communications team, helping to drive the company's brand narrative to a global audience. Reporting to the Senior Director of Communications, this creative strategist spearheads the development and execution of impactful PR programs. With a focus on building brand awareness and cultivating passionate brand advocates, the PR Lead amplifies the SSENSE POV and voice across a mix of media channels and platforms, ensuring the company remains at the forefront of fashion and culture.

What You Will Do: 

• Building and nurturing relationships with journalists, editors, and influencers across lifestyle, beauty, business, technology, and trade publications across Canada, the USA, EU and Japan while collaborating with external agencies to extend reach and expertise
• Collaborating with marketing and creative teams to plan and create an editorial press calendar
• Planning and executing product launches, press conferences, and other events including managing guest lists, overseeing the event logistics and post event coverage
• Maintaining annual PR budget, partnering to ensure that the team lands within budget for year end and provide internal teams with PR support and counsel as needed
• Writing, developing and distributing press materials including press releases, media alerts, pitches, and resources like lookbooks, fact sheets, bios, and media kits
• Develop and execute impactful PR campaigns, aligned with company and department goals, by ideating compelling story ideas and proactive pitches to relevant media outlets

Qualifications

• Bachelor’s degree, preferably in Communications or Public Relations
• A minimum of 5 years of PR experience working with global brands and a proven track record of securing quality coverage. Agency experience is an asset
• Comprehensive knowledge of the global media landscape, with established contacts in both print and digital media
• Proven experience working in fashion and luxury, e-commerce; experience in multi-brand retail and technology is preferred
• Proficient in Google suite and experience with Photoshop, Illustrator and InDesign an asset

 What Sets You apart:

• A creative and strategic thinker who is genuine, self-motivated, collaborative, and proactive
• Strong interpersonal skills with a natural ability to build relationships; maturity, discretion, discipline, and professionalism are essential
• Ability to multitask and manage project priorities to meet deadlines without compromising quality
• Adaptive and able to highly iterate on multiple projects within short time frames and thrive in a fast-paced, performance-driven environment
• Demonstrates a keen sensibility and knowledge of fashion, beauty, lifestyle, retail, pop culture, technology, social media, and marketing trends

Additional Information

Why Join Us:

• Extended health and dental benefits, including comprehensive mental health programs and coverage
• Parental top up program
• Generous Employee Discount 
• Access to telemedicine and employee and family assistance program
• Savings and retirement plan matching contributions
• Opportunity to work with cutting edge technologies and an innovative team that’s pushing the boundaries of technology
• Compensation Package: $120,000

SSENSE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you need special accommodations, let us know. We will do our best to accommodate you!

#LI-Hybrid, Hybrid remote/in-office