Lifecycle Marketing Manager

In this role you will:

• Create programs which are tailored to various lifecycle stages of the customer and aimed at driving engagement, growth and more product usage.
• Establish and report on critical metrics for all campaigns. 
• Run CRM marketing experiments including baseline, creative, content, and frequency testing to drive KPIs higher.
• Create segments of current customers for targeting through PM persona work and use that research to strategize relevant omnichannel campaigns to sell product value. 
• Create and manage lifecycle messaging within mobile applications and SMS platforms to drive revenue growth and retention.
• Develop and own the experimentation wire-frame for campaigns in the roadmap and focus on improving churn rate and product usage rate.
• Run multivariate tests to ensure actions are maximizing full funnel lift. 
• Partner with analytics to develop standardized metrics that measure the effect of marketing efforts on customers.
• Partner closely with internal teams such as business operations, product, customer success and partnerships to enable the activation of campaigns.

You have:

• 4-6 years of Lifecycle Marketing or CRM Marketing experience and are able to quantify impact and articulate tradeoffs with a number of marketing channel initiatives that will drive customer retention and business impacts. 
• Functional knowledge of HTML/CSS. 
• You have experience using marketing tools such as Hubspot, Braze and Customer.io and sales tools such as Salesforce. 
• Exceptional interpersonal and communication skills with an emphasis on being clear, concise and persuasive. Passionate about campaign performance optimization, personalization, and continuous experimentation over long periods of time. 
• Strong analytical skills with the ability to analyze experiments, draw insights, and use data to inform optimizations and future strategy. 
• Bachelor's degree in marketing, business, statistics, computer science, or related field.