Lifecycle Marketing Manager (CRM)

The Opportunity:

We're looking for a proactive Lifecycle Marketing Manager to lead our customer engagement and retention strategies at OfferZen. You'll play a crucial role in optimising our lead to sale conversion rates using in-depth understanding of the customer journey, lead segmentation, and CRM and email marketing tools. You will drive impactful email marketing campaigns that ensure our customers receive personalised, engaging communication throughout their journey with us. You’ll be a great fit for this role if you’re a technically-inclined marketing manager with CRM/Email marketing experience. 

Responsibilities:

• Develop a comprehensive customer lifecycle strategy that aligns with marketing and business goals 
• Plan, build, and ship email marketing campaigns in collaboration with marketing team including bi-weekly newsletters
• Ensure impeccable list hygiene, segmentation, and sender scores of email campaigns in collaboration with creative, product and data teams. 
• Create and deliver on an email marketing calendar aligned with marketing and business objectives.
• Align strategies with the sales, customer success and product teams to refine lead scoring and optimise outreach efforts.
• Build and maintain a customer lifecycle map, and continuously identify and implement opportunities to optimise conversion with help of the product and product marketing team. 
• Optimise and expand our CRM channels and tooling to maximise return on investment 
• Report on and optimise email campaigns to ensure we meet our objectives

Things you’ll build, maintain and ship:

• Expanded CRM strategy and channel mix
• Customer journey map (B2C and B2B) 
• Quarterly email marketing calendar and plan 
• Email marketing campaigns and bi-weekly newsletters 
• Email marketing performance reports and documentation
• HubSpot workflows and templates
• Segmentation strategies and lists 

Requirements:

Experience:

• Track record in developing and deploying effective email campaigns and direct marketing campaigns for consumer-facing brands which include leveraging analytics to enhance email performance (Open rate, CTR, etc.).
• 3+ years experience using CRM and email marketing platforms. Proficiency in HubSpot and Customer.io is a plus. 
• Experience in Google Sheets and SQL for data analysis and segmentation purposes.
• Experience managing trigger campaigns and customer lifecycle programs.

Desired skills:

• Strong technical skills including HTML and API knowledge for customisation and integration purposes.
• Strategic thinker with a deep understanding of customer segmentation and journey mapping.
• Strong copywriting skills 
• Ability to translate insights into personalised customer experiences that drive lead generation, engagement and retention.
• Strong project management skills with a keen eye for detail and commitment to quality assurance.
• You’re comfortable learning new tools and digging into product documentation to become an expert at your tooling stack. 
• Proficiency in data management, data analysis and data governance principles.
• Collaborative mindset with excellent interpersonal skills. Ability to collaborate effectively with cross-functional teams in a dynamic environment.

Why join us: At OfferZen, you'll have the opportunity to lead impactful lifecycle initiatives in a fast-growing, innovative environment. Your work will directly contribute to our growth trajectory and enhance our customer engagement strategies. If you're passionate about leveraging CRM tools to drive business outcomes and thrive in a collaborative, results-oriented culture, we invite you to apply and make a difference in how we connect with our community.

The OfferZen Story

OfferZen is on a mission to improve the experience of finding work for people involved in making software, from developers to designers and data scientists through the utilisation of our world class online recruitment marketplace. We do this by flipping the traditional recruitment model on its head and getting companies to reach out to candidates with upfront offers.

Over the last 7 years, we have managed to make a large dent in the South African online tech recruitment marketplace – and we're speeding up. We have a team of 100+ people with offices in both Cape Town and Amsterdam. At 7 years young, we’re still in an exciting scale-up phase which allows us to develop new and exciting ideas, innovate our product, and think creatively about solving real problems

What it's like to work here

We're good at remote: We are focused on intently creating an exceptional remote working culture for our distributed workforce. Although we have office spaces in Cape Town and Amsterdam, we empower and encourage our team to work remotely. This provides the advantage of flexibility and mobility based on what is most suitable for their lifestyle. 

We love to do fun stuff together. We are focused on building a connected tribe and a sense of belonging. We value unique and diverse approaches and ensure we create opportunities to share and learn from each other. We have regular online events, show and tells and a book club as well as regional and annual off-site events. 

We're dedicated to authenticity: We treat people as people, caring personally and speaking openly. We foster low-ego behaviour - we own our mistakes as well as our victories. We're never about blame. We're always about honesty, learning and continuous improvement. We ensure lots of transparency and visibility. From OKRs and strategy to analytics and company performance numbers, it's all available for you to see and understand.

We're passionate about learning and levelling up: Everyone at OfferZen strives for a growth mindset. We read books, listen to podcasts, share expertise obsessively, then take on hard challenges with smart guidance and support. When things go wrong, we look for the learning and how to improve.

We’re all about balance: We believe that maintaining a healthy balance between home and work is the key to feeling happier and more productive. This is where remote work and flexibility come in. We also offer 20 days of leave a year which are available to use from the time you start. 

*This role can be based locally or remotely - we welcome all applicants based in South Africa.