Lifecycle Marketing Manager - Experience & Events

ABOUT US:

Regal.io empowers businesses to add a human touch at key moments in their online experiences in order to win customers over and drive more sales. Our branded, event-driven calls and texts skyrocket answer rates by treating customers like royalty, and drive 25%+ more revenue. Growing revenue is the top priority for every C-level executive. Marketing spend and website optimization is table stakes already, and now the fastest growing businesses are adding a human touch to better convert website visitors. 100+ leading brands including Kin, Ro, Angi, Ethos, Fidelity Life, Career Karma and AAA use Regal.io to proactively engage their customers in real-time with event-driven calls and text messages, which result in higher conversion and more revenue.

Our team is led by industry veterans who previously built Handy (acq. by IAC / ANGI Homeservices in ‘18), and the rest of our team is made up of customer-obsessed, fun and hardworking team members across product, engineering, marketing, sales and more! We share common set of values that we look for in every new hire:

*Customers are royalty

*Data beats opinion

*Fast-paced execution wins

*Growth mindset

*Enjoy the journey

Come join us as we create a category-defining company, and follow Regal's company page on LinkedIn to stay up-to-date on our journey and current job openings!

ABOUT THE ROLE:

Regal is helping contact centers shift from focusing on cost-saving to becoming revenue drivers. As part of this movement, we have seen major success using in-person and virtual events to meet new prospects, accelerate deal cycles, and build community with existing customers. We are seeking a Lifecycle Marketing Manager who will own these channels and grow them substantially. This person will own the full P&L for these channels, will work cross-functionally across the Sales, Rev Ops, Marketing, and Design teams to help achieve ambitious goals, and to help build the Regal brand and community. Over the next year, we anticipate doubling the marketing and sales team, so it’s an exciting time. This position reports to the VP, Marketing.

Responsibilities

• Design and manage Regal’s annual events strategy, schedule, and P&L
• Work cross-functionally internally and externally to execute events and sponsorships
• Work with the marketing and design teams to create positioning, exclusive content and assets for events
• Create and test new types of events
• Build a community of Regal proponents and amplify the Regal brand/voice
• Work with existing partners to develop joint events and build relationships with new partners
• Research conference opportunities to identify those that are a good fit for Regal; negotiate and close sponsorship deals accordingly
• Drive lead gen and revenue by working closely with the sales and customer success team on pre-event lead gen, at-conference activity, and post-event follow-ups
• Work with the Rev Ops team to track and analyze conference activity and performance

ABOUT YOU:

• 3+ years of experience in lifecycle marketing at a fast-growth B2B SaaS company
• Experience with in-person and virtual events, including conference sponsorship
• Successful track record of working with B2B sales organizations to build and deliver lead gen results
• Proven experience in planning, procuring, and executing all aspects of conferences, including site selection, contract negotiations, stakeholder communications, booth build, branding, etc
• Demonstrated experience working with marketing and design teams

POSITION LOCATION & OFFICES:

This position is only available in New York City.

We have offices in NYC (HQ- NoMad) & Boston (Downtown/Financial). Hybrid roles are required in office T/W/TH and office optional M/F. Covid protocols and vaccination policy in place.