Machine Learning Engineer (User Growth & Intelligent Marketing), Global e-Commerce - 2025 Start

Responsibilities

TikTok will be prioritizing applicants who have a current right to work in Singapore, and do not require TikTok's sponsorship of a visa.

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team
The TikTok E-commerce Recommendation and Marketing Algorithm team is responsible for algorithm and big data work on e-commerce innovation projects. Leveraging on our products, the team helps users discover and acquire great products, enriching their lives. In this team, we not only use recommendation and search algorithms to help users find items they are interested in but also employ risk control algorithms and intelligent platform governance algorithms to detect violations, ensuring a secure shopping experience. We build intelligent customer service technologies and large-scale product knowledge graphs to improve the efficiency of various transaction processes. Furthermore, we develop logistics and operations research algorithms to enhance supply chain efficiency, and we apply artificial intelligence to help merchants improve their operational capabilities. Our mission: To make high-quality products easily accessible, enabling everyone to enjoy a better life.

We are looking for talented individuals to join us in 2025. As a graduate, you will get unparalleled opportunities for you to kickstart your career, pursue bold ideas and explore limitless growth opportunities. Co-create a future driven by your inspiration with TikTok.

Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.

Responsibilities
- Participate in optimizing TikTok e-commerce growth and marketing algorithms, including core capabilities such as user value modelling, personalized messaging, recommendations, and intelligent marketing.
- Establish a user lifecycle data and value system to address core pain points and business challenges related to TikTok Mall user growth.
- Contribute to the implementation of product and technical solutions for user growth engines, such as personalized push notifications/emails, recommendation handling, etc., to increase e-commerce DAU and penetration rates.
- Optimize algorithms related to recall/sorting for new user recommendations, improving the relevance of traffic source handling and the accuracy and diversity of new user recommendations.
- Optimize intelligent marketing algorithms, utilizing uplift models and operations research methods to improve marketing efficiency and drive e-commerce GMV growth.

Qualifications

Minimum Qualifications
- Final year or recent graduate with a background in Software Development, Computer Science, Computer Engineering, Mathematics, or a related technical discipline
- Strong foundation in algorithms and data structures, with excellent coding skills.
- Strong learning ability, curiosity, and good communication and teamwork skills.
- Preference given to candidates who have published papers in top AI conferences/journals or achieved notable results in ACM/ML competitions.
- Experience in recommendation systems, advertising, user growth, intelligent marketing, or related fields, with expertise in LTV estimation, uplift modelling, operations research, sequence modelling, or multi-scenario modelling optimization is a plus.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy.

If you have any questions, please reach out to us at [email protected].