Manager- Brand Management

Job Title: Manager- Brand Management

About us: With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function: Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the role: The purpose of the role is to manage the overall brand health and in-market performance of Gordon's, Baileys, Tanqueray. In service of this, the candidate is required to pull together and inspire an eco- system of external partners and internal cross-functional teams towards delivering NSV, market share, recruitment (P4W), brand health targets set for the year. This role manages an NSV of INR 45 cr targeting to grow at pace for the next three years. The role is accountable for shaping performance of the brand by developing an inspiring Marketing Business plan (MBP) and delivering creative excellence, media first thinking, performance management and championing compliance norms.Key focus in this role is the size of the opportunity if we unlock the non-seasonal markets

Role Responsibilities: AREAS OF RESPONSIBILITY

PERFORMANCE MEASURES

(QUANTITATIVE / QUALITATIVE)

1. Win through execution

• Lead the development, selection and deployment of all growth drivers as a part of GAME planning backed with clear ROIs and learning plans
• Ensure flawless execution of growth drivers in collaboration with central customer marketing
• Accountable for overall management of brand budget (ATL) to drive effectiveness and efficiency of spends
• Lead all brand performance discussion in internal review meetings and influence clusters (BPMs, SNOP etc)
• Lead the brand influencer and advocacy plan development and execution in partnership with the I&A team
• Accountable for the development of brand communication/content/key visuals look based on the finalized platform/creative idea
• Responsible for development of brand architecture, advertising architecture, packaging architecture and brand out innovation approach in consultation with the innovation team
• Lead the development and execution of the "Brand purpose vehicle (BPV)" business strategy plan by collaborating with the proxy brand ecosystem

2. Shape the future

• Responsible for reframing the mid and long-term BRAND STRATEGY by constantly learning from the environment and setting bold an ambitious plans for the future
• Use personal impact and influence with all internal and external stakeholders to bring together teams in service of delivering brand's ambition and performance.
• Invest time in building relationships with partners to constantly keep business updated with new trends and ideas that can be applied to unlock performance.
• Build and implement a pipeline of ideas that are being tested as future growth drivers. work with internal and external partners to experiment and take some risks
• Lead Innovation/Renovation project commercialization from Gate 5 to Gate 6 with support from BCC Project Manager & Innovation Head

3. Inspire through purpose

• Invest in self and lean on managers to find a connection between personal purpose and that of Diageo
• Foster team spirit and healthy competitiveness with peers
• Invest in building win win relationships with COEs and cross-functional team that lead to powerful co-creation
• Part-take in leading and solving internal agendas and issues that move the organization/team forward together

4. Invest in talent

• Be responsible for fire-starting a knowledge sharing environment with peers to other colleagues to facilitate learning
• Be inclusive and open to diverse ideas and views
• Role model team spirit
• Lead as an example of resilience and agility in a VUCA environment

Experience / skills required:

Qualification:

• MBA with specialization in Marketing (tier I/ II institute)

Experience:

• Minimum 7-8 years' experience in Marketing with at least 5 years' experience of working with a lifestyle brand/category

Knowledge & skills:

• Proven record in translating consumer and customer insight into effective growth drivers
• Has an eye for design thinking and creative excellence
• Brilliantly executes with immense attention to detail
• Strong Analytical skills with a keen ability to draw out insights from data
• Powerful articulation and storytelling
• Strong Commercial Acumen and proven record of agility in managing performance
• Inspires agency partners and rallies them to effective implementation in service of the brand agenda

Best Suited for Someone who

• Thrives in a performance-based culture
• Open to learning and unlearning and willing to take BIG bets
• Comfortable with the complexities of a digital world and strives to find opportunities
• Able to influence and inspire people towards on an agenda
• A person with great imagination and creative orientation

Flexible Working Statement: Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you're supported from day one.

Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.