Manager, Brand Marketing

FIGS is looking for a talented Manager, Brand to join the Brand Marketing team. As a member of the larger Marketing organization, you will be responsible for developing and executing marketing and creative strategies for FIGS.  We are looking for someone with brand or product management experience, including various aspects of brand architecture, positioning, creative briefing, messaging/comms strategy, project planning, digital marketing, market analysis and performance measurement. Our ideal candidate wakes up thinking about the FIGS brand and how to best serve, support and represent our Awesome Human HCPs every day. In this role, you will report directly into the Sr Director, Brand Marketing.

What you’ll do:

• Contribute to long-range brand planning (1 to 3 years) to build brand equity, in collaboration with Concept Design & Merchandising, crafting and maintaining the FIGS Brand Roadmap
• Leverage FIGS Brand Roadmap to build out comprehensive, 360-degree annual marketing and communications plans across channels
• Craft best-in-class campaign briefs, clearly articulating the concept & vision, messaging hierarchy, product priorities and content needs, driving clarity on roles of channels and how each can be utilized to tell an impactful, cohesive narrative that cuts through
• Develop hindsight, key learnings and recommendations that enhance the work QoQ & YoY
• Encourage experimentation and quick response to current events by leveraging healthcare community insights to drive relevancy 
• Develop, in partnership with channel experts and cross-functional partners, strategies to acquire new customers and retain existing ones
• Stay current with digital marketing trends and technologies, leveraging them to enhance marketing efficiency
• Become key point of contact for external partners and agencies (including brands, creative, PR)
• Conduct market research and competitor analysis to identify market trends 

About you:

• 5 years of experience in Marketing or Brand Strategy, Digital and/or Project Management + Ops experience a plus 
• Management experience a plus
• Bachelor’s degree or higher
• A passion for healthcare professionals
• A finger on the cultural pulse 
• Excellent oral and written communication skills 
• Ability to inspire creative team and agency partners to create bold, industry-leading work
• This role is based in Los Angeles, California and is in-person 6 days per month.

FIGS Compensation and Benefits

Pay Range

• At FIGS, your base salary is one part of your total compensation package. This role's base salary range is between $98,000 and $140,000. Actual base salary is determined based on a number of factors, including but not limited to your relevant skills, qualifications, and years of experience. 

Additional Compensation and Benefits 

• Equity: All FIGS employees have the opportunity to own shares of FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan  
• Annual bonus: This position is eligible to participate in the FIGS annual bonus program

• Other compensation and benefits offered include: 
• Comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass. 100% FIGS-sponsored life insurance and disability insurance  
• Amazing 401(k) program, with a company match up to the first 6% of your contribution
• Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation
• Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
• FIGS sponsored Uber Eats voucher for in-office weeks
• Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
• Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more…

*Benefits eligibility is determined by hour requirements and length of service 

A little bit about us…

FIGS, Inc. is a founder-led, direct-to-consumer healthcare apparel and lifestyle brand that seeks to celebrate, empower and serve current and future generations of healthcare professionals. We redefine what scrubs are by creating technically advanced apparel and products that feature an unmatched combination of comfort, durability, function and style, all at an affordable price. With the largest DTC platform in healthcare apparel, we sell our products to a rapidly growing community of loyal customers. Through these customer relationships, FIGS has built a community and lifestyle around a profession, revolutionizing the large and fragmented healthcare apparel market and becoming the industry’s category-defining healthcare apparel and lifestyle brand.

Our Threads for Threads initiative is integral to our mission to improve the lives of healthcare professionals on a global scale. Founded alongside FIGS in 2013, Threads for Threads donates scrubs to healthcare professionals working in resource-poor countries around the world.