Manager, Brand Social Media

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Responsibilities:

• Develop and execute social media strategies that align with Rover's brand values (personalized, safe and easy) and business goals (new customer acquisition, trust and scalability).
• Oversee all aspects of Rover's social media channels, including content creation, publishing, community management, and performance analysis.
• Inform the global expansion strategy, unlocking brand social in new markets.
• Lead a team of social media specialists, including a social media manager and contractors, providing guidance, mentorship, and support to drive individual and team success.
• Partner closely with the Head of Content Marketing on the global content marketing (particularly video) strategy.
• Collaborate closely with cross-functional teams, including Marketing, Creative, Product, and Customer Experience, to ensure social media initiatives are integrated with broader marketing campaigns and initiatives.
• Stay abreast of industry trends, best practices, and emerging technologies in social media marketing, and identify opportunities for growth and efficiency.
• Source or create relevant and useful content (often UGC or testimonials), working with the growth marketing and lifecycle team to support product updates, sitter NPS and new bookings.
• Maintain a deep understanding of Rover's target audience, market positioning, and competitive landscape, and leverage insights to inform social media strategies and cross-functional projects.
• Foster a culture of creativity, collaboration, flexibility, and new ideas within the social media team and across the business, driving innovation and excellence to benefit pet parents and sitters globally.

Required Skills:

• Bachelor's degree in Marketing, Communications, or related field.
• 7+ years of experience in social media marketing, with a proven track record of developing and executing successful social media strategies for consumer brands.
• Strong leadership skills, with experience managing and mentoring a team of social media specialists.
• Experience in cross-cultural and cross-national collaboration and management.
• Demonstrated excellence in program or project management.
• Experience managing influencer programs.
• Ability to prioritize a backlog of requests in a fast paced environment with several business objectives. 
• Strong communication skills and ability to influence cross-functional work streams based on social-sourced insights. 
• Exceptional written and verbal communication skills, with the ability to craft and design engaging content for social media channels.
• Deep understanding of social media platforms, trends, and best practices, with hands-on experience managing brand accounts across multiple channels (e.g., Instagram, Facebook, Twitter, TikTok, Pinterest).
• Demonstrated ability to analyze and interpret social media metrics and KPIs, and use data-driven insights to optimize performance and inform strategy.
• Creative thinker with a passion for storytelling and visual communication, and a keen eye for design and aesthetics.
• Resourceful and willing to often “roll up sleeves” alongside Rover’s social media manager. 
• Proven ability to thrive in a fast-paced, dynamic environment, with the flexibility to adapt to changing priorities and deadlines.
• Experience in the pet industry, with pet-related brands and/or a consumer marketplace is a plus.

Benefits of Working at Rover:

• Competitive compensation
• Permanent contract
• Long-term incentive plan, with a company performance-based cash payout
• Pension Plan
• Meal tickets through Cobee
• 25 days paid time off, plus public holidays
• Private health insurance
• Discounted Gym Membership
• Bring your dog to work (and unlimited puppy time)
• Monetary help for adopting a dog plus yearly credit to use on our platform 
• Flexible work hours. We trust you to get your work done, and are not watching what times you’re coming and going
• Grab snacks, fresh fruit, in our kitchen to keep yourself going 
• Regular team activities, including happy hours, game nights, and more

Location:

• This role is based in Barcelona. We have a hybrid-working environment where all teams come together to the office every Monday and Thursday, and the flexibility to work from home the rest of the week.
• Candidates must be based in Barcelona (or willing to relocate).
• Applicants must hold the right to live and work in Spain - we do not sponsor visas.