Manager, Consumer Goods Product Marketing

TELUS Agriculture & Consumer Goods is a great place to work. You can see it in our team members. The diversity of the team and their unique contributions set us apart from the competition. Our success is based as much on our future-friendly team as the innovative technology solutions we offer.

Our team members include people like you – enthusiastic, innovative, passionate, and energetic. We believe that you'll find our high-performance culture personally fulfilling, professionally challenging and financially rewarding.

Here’s the impact you will make and what we will accomplish together

TELUS Agriculture & Consumer Goods is leveraging our world-leading technology and innovation to create better producer-to-consumer outcomes. To do this, we are creating a unified, trusted and sustainable software value chain that enables the most efficient production and logistics outcomes, while lowering the impact on the environment. We deliver digital solutions and data insights that connect global supply chains, improving the safety, quality and sustainability of food and consumer goods, all in a way that's traceable and clear to the end consumer.

We offer an unmatched suite of innovative solutions and purpose-built applications for every participant in the supply chain, from seed manufacturers and farmers through to food manufacturers to consumer goods companies. Our solutions are comprised of the latest technologies that enable our customers to optimize their businesses and move goods through supply chains with more accuracy, efficiency and profit to get the right products to shelf, at the right time and at the right price, creating more sustainable production and consumption outcomes.

Join our team!

The TAC Product Marketing team is a dynamic, driven, fast-paced and highly engaged group. Together, the team is responsible for delivering best-in-class product marketing including the development of value propositions, sales content and collateral, leading new product introductions and product and feature launches, as well as equipping our sellers with the right knowledge to sell. 

 We are the focal point for driving the business’ organic growth strategy and work closely with cross functional partners across our sales, product, engineering and customer experience teams. 

In this exciting new role, you will lead the team responsible for product marketing across Consumer Goods software tools and services offerings. You will be responsible for understanding the market landscape of our products, working cross-functionally to develop go-to-market strategies, clearly articulating our unique value propositions, overseeing creation of sales materials and pricing programs, and leading a team of talented and emerging product marketers.

Here's how:

• Lead and manage team of product marketers, providing guidance, mentorship, and support to ensure team’s success
• Develop and execute comprehensive product marketing strategies for our consumer goods software products and services, including market analysis, positioning, messaging and go-to-market plans
• Collaborate with product management, engineering, and sales teams to articulate product roadmaps, features, and define pricing strategies
• Partner with the market research team to identify customer needs, market trends, and competitive landscape. Create battle cards and other materials for sales and other internal teams to foster board understanding of market assessment information 
• Develop and maintain a deep understanding of our target audience, their pain points, and their buying behaviors
• Create compelling product messaging and positioning that differentiates our consumer goods products in the market
• Oversee the creation of marketing collateral, including sales enablement materials, product presentations, case studies, and pitch decks
• Collaborate with the customer marketing team to ensure product positioning is instilled throughout lead generation campaigns and conversion strategies
• Monitor and analyze key performance metrics to measure success of product marketing efforts
• Stay up-to-date with industry trends, emerging technologies, and best practices in the consumer goods space 

What you bring to this role:

• 2-3 years of people leadership experience in B2B SaaS marketing organizations, preferably in the consumer packaged goods industry
• Demonstrated experience in product marketing developing high impact value propositions, sales content and collateral, and leading new product introductions, product and features launches
• Strong leadership skills with experience in managing and mentoring a team
• In-depth knowledge of the consumer goods industry, including software solutions, retail and food service operations
• Excellent communication and presentation skills, with the ability to effectively convey complex concepts to both technical and non-technical audiences
• Ability to partner and lead across cross-functional teams including Product, Engineering, Sales, and Customer Experience teams

Job Information:
Location - State/Remote
Employment Type - Full Time
US Base Salary Range - $108.K - $135.K USD
Bonus/Commissions - Eligible for the Sales Incentive Plan or Eligible for a performance-based bonus
Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, we offer rewarding benefits, which may vary per job function, such as:
Comprehensive total rewards package highlighting competitive salary and bonus structures or SIP (Sales Incentive Plan) where applicable
Flexibility to work in-office, virtually or a combination of both
Comprehensive benefits package, incentive and recognition programs
401K contributions
Career growth and learning & development opportunities to develop your skills
And much more…
*All benefits are subject to eligibility requirements.
Your Talent Acquisition Partner can share more information about our compensation package and your preferred working location during the hiring process.

Join us

Collectively, our talented team and integrated solutions uniquely position us to transform collaboration within the industry at a global level, empowering and connecting producers to consumers for a more efficient, sustainable future.

Everyone belongs at TELUS Agriculture & Consumer Goods. It doesn’t matter who you are, what you do or how you do it, at TELUS Agriculture & Consumer Goods, your unique contribution and talents will be valued and respected. Because the more diverse perspectives we have the more likely we are to crack the code on what our customers want and our communities need.

Do you share our passion for enabling remarkable human outcomes?

Together, let’s make the future friendly.

Accessibility
TELUS Agriculture & Consumer Goods is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices, and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.