Manager, Lifecycle Marketing - Core Games

Manager, Lifecycle Marketing – Core Games (P_1036682)

Who We Are:
Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need:

2K is looking for a Manager, Lifecycle Marketing to join its Core Games Team and drive the planning, execution and reporting process for our catalog lifecycle marketing efforts. Reporting to the Director, Global Marketing Strategy of Core Games, the ideal candidate will have experience collaborating with, and driving, cross-functional teams in the identification and execution of paid, earned and owned promotional support plans that maximize customer acquisition.

What You Will Do:

This role is primarily responsible for 2K Catalog Lifecycle Management, maximizing acquisition of new players into the 2K community and maintaining long-term relevance for our beloved franchises.

In partnership with Sales, Commercial, Global Marketing, Legal, Finance, Demand Generation, and Creative Services cross-functional partners, this role will steer fiscal catalog sales planning and the associated creative production and campaign execution. Responsibilities include:

• Own bi-weeklies and steer cross-functional leadership analysis of:
  • Ongoing franchise sales performance

• Identification and commitment to quarterly paid media campaign opportunities

• Defined territory participation and budget support needs

• Secure and track all sales discount logistics, maintaining record for each committed promotion and initiating cross-functional action within their lanes of ownership, including:
  • Lock of final approved promotion details (sales dates, terms, etc.)

• Aligned definition of territory participation and budget plans

• Initiation of global finance spend communication

• Status of all creative development, from briefing through to final asset delivery

• Initiate and see through to completion all associated campaign creative:
  • Identifying required creative asset needs

• Author and submit creative briefs

• Monitor asset deliverable status through to final master asset approvals, localization, and versioning, ensuring on-time partner handoff and integration into media campaigns.

• Ensure performance reconciliation and communication of completed campaigns:
  • In collaboration with Global Marketing and Demand Generation partners, ensure reconciliation of campaign spending and performance data is completed for outbound Finance and Territory communication

• Steer cross-functional campaign performance analysis during bi-weeklies for future promotion consideration and/or influence.

Core Competencies:

Project Management – Proactive and detail oriented critical thinker and problem solver, tracking and moving forward the logistics of multiple campaigns simultaneously and driving cross-functional partners for discipline assistance and/or approvals through the process.

Strong Communicator and Collaborator – Requires the ability to have influence and impact within a matrix organization both across departments and across geographies. Ability to create rapport and create impact through collaboration with partners ranging across Global Marketing, Sales, Growth, Finance, Legal, Marketing Operations, Demand Generation and Creative Services.

Topical Knowledge – Have a passion for video gaming and the 2K stable of entertainment properties. Knowing our games and our player habits will be key to developing promotional strategies that drive growth for our franchises, and delivering promotional creative relevant to prospective new players.