Manager, Marketing Operations

About the Company:

Industrious is the largest premium workplace-as-a-service provider and home to the highest-rated workplaces in the industry. Everything we do comes down to creating great days for teams of all sizes and stages, including our own. We believe that what makes a great day at work is the people on your team and the problems you get to solve together. We’re looking for people who love thinking outside the box and thrive in a truly collaborative setting. As teammates, we encourage new ideas and toast every win. We’re excited about having a meaningful impact on people’s workplace experience.  

Great days also start when everyone can be their authentic self at work. Diversity of backgrounds, thoughts, and ideas is critical to our success in delivering great workplace experiences, both for our members and for each other. Industrious is committed to creating an inclusive, respectful environment that embraces your individuality and quirkiness. You are valued for who YOU are. We celebrate our people as individuals who can accomplish great things when we work together as one team.

We are proud to have been recognized as one of America’s 500 fastest-growing companies in 2020 by Inc. Magazine and one of Forbes’ Best Startup Employers.

To learn more, visit www.industriousoffice.com/careers.

About the Role

As our Manager of Marketing Operations at Industrious, you'll take a pivotal central role in the reimagination of our digital tech stack supporting our Sales and Marketing teams. Over the course of the next year, we will be onboarding a new system for email and marketing automations alongside exploration of the appropriate tech stack to support the long term growth goals of Industrious.

Your role will require a breadth of skills. We will need you to have a focus on cross-functional partnership to engage with our Digital Product and Sales teams, a natural curiosity of the complex nature of our existing business and a passion for problem solving.

You’ll be successful in this role if you have proven experience in both managing business-as-usual Marketing Operations functions while innovating for the future, onboarding new MarTech platforms with deep CRM integrations and a desire to be the best at what you do.

Responsibilities:

• Marketing Process Optimization:
  • Evaluate and improve marketing workflows, procedures, and systems to enhance efficiency and effectiveness.
  • Partner with Digital Product, Marketing, Sales and Analytics teams to RFP and onboard an expanded tech stack designed for stronger ABM opportunities, better tracking and ease of use
  • Streamline and automate marketing processes, such as lead generation, lead nurturing, and campaign execution.
  • Able to think in terms of short and long lead cycles as our audiences vary
• Marketing Technology Management:
  • Oversee the implementation and management of marketing technology platforms and tools, such as email marketing, analytics (Tableau/Datorama), CRM, data enrichment or other ABM platforms.
  • Have the ability to both diagnose and solve problems in the systems
  • Provide training and support to Marketing, Member Comms and Operations teams on the effective use of marketing technology.
• Campaign Execution and Analysis:
  • Build and execute marketing automations to help drive towards company revenue goals and KPIs.
  • Collaborate with Marketing teams to execute consistent and impactful outbound marketing campaigns to promote product, conversion of potential new members and engaging with diverse audience segments.
  • Monitor campaign performance and conduct data analysis to measure the effectiveness of marketing initiatives.
  • Identify key insights and trends from marketing data and provide actionable recommendations for improvement.
• Reporting and Analytics:
  • Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs) and provide insights to stakeholders.
  • Conduct regular data analysis to identify areas for optimization and growth opportunities.
  • Manage the Attribution modeling for our funnel and ensure a consistent and scalable is executed and maintained across Marketing, Operations and Sales teams.
• Cross-functional Collaboration:
  • Be a team player willing to work with other teams with shared goals to deliverable favorable outcomes

About you:

• Bachelor's degree in marketing, technology, or a related field.
• Proven experience in marketing operations or a similar role, preferably in B2B industries (SaaS, CRE, Marketing, Flexible Office Space, etc)
• Proficiency in marketing automation and CRM platforms (e.g., Marketo, Hubspot, Salesforce) and other marketing technology tools.
• Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Detail-oriented mindset and strong problem-solving skills.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Experience with data analysis and reporting tools (e.g., Google Analytics, Tableau, Datorama) is a plus.
• Familiarity with SEO, SEM, and digital marketing concepts is a plus.

Compensation:

The annual base compensation range for this role is between $110,000 and $125,000. The successful candidate's actual base compensation will be based upon a variety of factors, including but not limited to work experience, job related knowledge, skills and professional qualifications. You will also be eligible for a 12.5% annual bonus, based on personal and company performance.

Base and bonus compensation are just two components of Industrious’ total compensation package that may be available to employees.  Other great employee perks and benefits include: heavily subsidized healthcare plans, generous paid time off, company stock options, wellness programs, professional development grants, 401k plan and many other benefits, subject to applicable eligibility criteria and company policies.

If your expected compensation falls outside of the given range, and you are still interested in working at Industrious, why not join our Talent Pipeline and be kept in the loop for all new opportunities that could be a good fit for your experience.