Manager, Paid Media, WSJ

Job Description:About Us:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Role:

The Wall Street Journal's paid media team is looking for a Paid Media Search, Social, and Display Manager to help grow the number of new subscribers for this key consumer product as well as for bundle products. The Wall Street Journal (WSJ) is the definitive source of news and information through the lens of business, finance, economics and money, global forces that shape the world and are key to understanding it.

In this role, you will support the paid media team from strategic planning, execution, optimization, and analysis of digital marketing campaigns globally. Additionally, you will implement paid campaigns to drive subscriber growth across multiple social platforms including Google, DV360, Bing, Facebook/Instagram, Twitter, TikTok, Snapchat, and others.

Reporting to the Associate Director, Paid Media, WSJ, you will collaborate with multiple stakeholders across the organization to identify opportunities for acquisition growth and to measure success.

You will work on-site in our midtown Manhattan office 3 days each week.

You Will:

• Create an effective strategic framework across paid media channels including Google (Google Ads and DV360), Bing, Facebook, Instagram, Twitter, TikTok, Snapchat, etc.
• Optimize US, International, and App strategies for each channel to improve performance and ensure the KPI goals are met.
• Be hands on in-platform - QA'ing campaign builds, optimizing keyword strategy, and monitoring performance.
• Manage and optimize large media budgets across social platforms and markets to maximize acquisition volume, increase audience reach and retain current members.
• Find ways to use media, creative and content to deepen our relationship with our audiences, to drive subscriptions, grow our digital channel footprint, and leverage all organic marketing efforts to reach users in meaningful and engaging ways.
• Actively report, track, and optimize performance of paid media campaigns, making recommendations and providing updates accordingly.
• Partner with Data and Insights, Analytics, and Technology to gather data and establish new reports/dashboards.
• Work closely with platforms (Google, Bing, Facebook/Instagram, Twitter, TikTok, Snapchat, etc.) and vendors (e.g., agencies) to identify opportunities; Understand their best practices and recommendations for improving paid search, social and display at Dow Jones.

You Have:

• The willingness to work in our midtown Manhattan office 3 days each week
• 7+ years of experience managing paid search, social, and display campaigns from start to finish.
• Experience identifying meaningful, actionable insights from campaigns campaign performance data.
• Hands-on experience developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.
• Strong initiative and self-motivation with experience taking ownership of projects as well as coming up with and pitching new ideas
• Experience seeking out opportunities for collaboration with the wider team and communicating effectively across departments
• Paid media experience with a subscription-based company (preferred, but not required)
• Programmatic experience (preferred, but not required)

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Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - CMO - Marketing

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Pay Range: $95,000 - $120,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..