Manager, Paid Search and Social - Sequence

WW is looking for candidates to help change people's lives. We are a global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encourage people to move more, shift their mindset and eat healthier while enjoying the foods they love. By drawing on over five decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all.
Who we are
The Global Performance Marketing team is focused on driving profitable member acquisition growth through a data-informed, full-funnel approach. We are at a pivotal point in our company's weight health journey, with the emergence of GLP-1s. With WW's recent acquisition of Sequence, we are looking for a passionate, versatile, growth-minded marketer to play a critical role in building and implementing the holistic growth strategy; with the goal to establish WW Clinical as the choice in an emerging multi-billion dollar GLP1 & telehealth industry.
What you will do
You are a skilled, versatile growth hacker acting as the all-knowing glue across acquisition-focused marketing levers (paid & organic) and partnering cross-functionally to drive an iterative testing agenda to exceed WW Clinical targets. Complementing this strategic role, you will be hands-on keyboard across paid media channels, responsible for end-to-end campaign management and optimization. You will work closely with Channel Leads to benefit from overarching WW tests/best practices, influence creative strategies based on real-time insight, as well as play a central role in WW Clinical forecasting.

• Oversee WW Clinical's growth marketing efforts, partnering with the Head of Global Performance Marketing and respective channel owners to develop forecasts, optimize presence throughout the funnel, and hit business targets.
• Alongside Head of Global Performance Marketing, develop rolling 12 month growth roadmap, clearly outlining path towards achieving company targets
• Project manage holistic workstreams to ensure continual progress, consistent messaging, and effective knowledge sharing across tactics.
• Lead weekly cross-functional status meetings with clear next steps & owners.
• Directly execute and optimize paid media investment (hands-on keyboard), including but not limited to Paid Search, Paid Social, Programmatic, optimizing toward profitability targets (cLTV:CAC), and operating in a channel agnostic manner.
• In partnership with channel leaders, identify new marketing opportunities as additive to on-going efforts (e.g. paid strategies/net new tactics, email flows, influencers, new landing pages, promotions, etc) & test into them, continuously.
• Closely collaborate with Performance Creative team, maintaining a continual feedback loop on creative performance and contributing to ongoing briefs/ iterations.
• Work collaboratively with CRM and Site Marketing teams to influence strategy, testing & optimization opportunities, diving in more tactically as needed.
• Maintain fluid communication with Sequence operations to anticipate and monitor demand spikes and/or any geo/availability concerns.
• Be well-versed & continually up to date on regulatory requirements, as it relates to medical media targeting, messaging, typicalities, etc.
• As needed, liaise with non-marketing cross functional partners to improve performance or solve blockages e.g. legal, customer care, operations, product.
• Stay on top of category trends & news, elevating relevant findings to appropriate teams.

Who you are

• At least 5 years of relevant marketing and paid media experience, preferably within pharmaceutical, telehealth and/or healthcare industries
• Player-coach mentality, easily adapting to tactical vs. strategic work & discussions
• Extremely versatile, being able to dive into tactical details/implementation, and zoom out as necessary - across a variety of marketing touchpoints.
• Hands on experience within at least 1-2 media channel platforms (i.e. Google Ads, Facebook Ad Manager, etc); 1+ preferred
• Experience in performance marketing environments, specifically operating towards contribution goals, namely CLTV:CAC and/or ROAS
• Comfortable interacting with executive leadership across a broad range of media topics within a fast-paced environment
• Comfort with data analytics and tools (Looker, Rockerbox, Google Suite)
• Adept at ad-hoc data mining & analysis, to support queries surrounding performance trends, forecasts and insight generation

Base salary may vary depending on, but not limited to: skills, experience, and location. Base Salary $110,000/yr to $120,000/yr
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At WW, it is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.