Manager, Print Marketing

Sundance… A Place. An Idea. Celebrating and Enriching the Human Experience.

Sundance is looking for a talented and enthusiastic Manager, Print Marketing to join our team. Sundance is a leading omni-channel specialty retailer with headquarters located in Salt Lake City, UT. Founded in 1969 by Robert Redford, Sundance is a unique brand that supports artistic endeavors and focuses on creativity, originality, and inspiration.

Summary

The Manager, Print Marketing plans and executes the circulation plan and direct mail programs, supporting company goals for demand growth, ROI, file growth and cost management. This position is integrated with digital teams to strategize and execute plans that support an omni channel business.

Responsibilities

1. Circulation Planning & Execution
   1. Plan, execute & manage a dynamic circulation plan that supports company, customer and financial goals, ensuring accuracy & meeting investment targets
   2. Build detailed plans and run scenarios based on performance data, actual costs and recommend strategy
   3. Ensure updated models are in place for each mailing, monitor counts and model performance
   4. Support executive-friendly circulation reporting; maintain segment summary reporting
   5. Guide Marketing Analyst to produce accurate, insightful yield curve reporting
   6. Recommend and support building test plan strategies
   7. Monitor database exception reporting for list hygiene
   8. Lead Adobe Campaign development and updates
   9. Advance circulation vendor relationships to maximize value to company
   10. Cross train and provide back up for Director of Print Marketing
2. Customer Insights & Analysis
   1. Recommend customer survey opportunities, assist with execution and reporting for surveys
   2. Become familiar with all customer insight reporting
   3. Support ad hoc requests as needed
3. Financial Management
   1. Support building of catalog cost plans
   2. Ensure that co-service opportunities with printer are maximized
   3. Ensure that USPS promotion opportunities are maximized
   4. Accountable for managing catalog costs and achieving planned cost targets
   5. Ensure all invoices are correctly coded and turned in or accrued for month end
   6. Oversees catalog cost tracking and monthly reporting
   7. Responsible for list management, use of company list and resulting revenue
4. People Management
   1. Direct and mentor Marketing Analyst
   2. Support cross training to broaden career path development for Marketing Analyst
   3. Support career pathing & expansion of skills for Marketing Analyst in both print and digital
5. Demand Forecasting:
   1. Publish accurate, weekly demand projections
   2. Maintain book update reporting
6. Promotional strategy
   1. Recommend promotional strategy
   2. Conduct testing as needed to validate promotional strategy
7. Direct Mail Programs
   1. Recommend segmentation for DM programs
   2. Create appropriate segmentation for DM programs in Adobe Campaign
   3. Support inpack campaigns, coordinate creative, assist with messaging, internal communication
8. Retail Marketing:
   1. Support store openings with direct marketing campaigns, catalog versioning
   2. Support stores with bulk copies, catalog ink jetting
9.  Support Digital Marketing
   1. Key resources provided to support, train and integrate Senior Manage Print Marketing across digital marketing ecosystem and digital analytics tool set with a focus on omni channel strategies
   2. Customer reviews reporting
   3. Support Email, Social segmentation in Adobe Campaign

• Bachelor’s degree required
• 6-8 years circulation and print experience, preferred
• MBA in Marketing and Management, preferred
• Strong campaign management skills required (Adobe Campaign preferred)
• Working knowledge of SQL & Tableau
• Advanced Microsoft Suite skills, emphasis on Excel

If you would like to be part of a great team, are ready to take on a challenge and make a difference within our company, apply today. This position is located in Salt Lake City, Utah and relocation will be required if you are not local.

We offer a competitive wage and excellent benefits package including medical, dental, vision, life, disability, 401(k), paid time off, and great merchandise discounts. 

For more information about our culture and brand at Sundance, please visit https://careers.smartrecruiters.com/SundanceHoldingsGroupLLC

For the Sundance Story, visit: https://www.sundancecatalog.com/category/customer+service/about+us.do

Sundance is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.

All applicants have rights under Federal Employment Laws, including Family and Medical Leave Act (FMLA), Equal Employment Opportunity (EEO) and Employee Polygraph Protection Act (EPPA).