Marketing Analyst II

We’re seeking a driven, results­-oriented, problem solver to join the Analytics team. In this role, you will use your analytical and strategic experience to create data-driven business recommendations that drive key product, marketing and ecosystem decisions across the Credit Karma platform. If you love tackling complex, large-scale analytics challenges, this role could be for you.

What you’ll do

Work with cross-functional partners across performance marketing, market research, brand marketing, and growth technology to optimize the performance of Credit Karma paid marketing.

• Understand the overall Credit Karma marketing ecosystem and help bridge analytics across marketing, product, external environment and identify opportunities for growth
• Perform exploratory analysis to generate hypotheses, drive marketing strategy, identify gaps, and size opportunities for new campaigns
• Conduct analyses and design tests to support new launches, drive improvements to existing features, and inform the product and marketing roadmaps
• Develop learning agendas and test plans to support agile, data-driven decision-making
• Partner with engineering and business intelligence to ensure proper tracking instrumentation of new products and tests
• Support ongoing analysis and monitoring of  funnels across the platform
• Predict revenue impact from changes in pricing, underwriting, approval models, and user behavior

Why you’ll love the role

• You’ll get to solve highly analytical problems and have a direct impact on the bottom line
• The impact of your work will be highly visible, with the executive team as key stakeholders
• We are solving BIG problems that are fundamentally changing old industries 
• Fast-paced environment that operates like a ‘start-up’ within Credit Karma 
• Collaborate cross-functionally with various teams within Credit Karma including product, marketing, engineering, business development, and data science

What we are looking for:

• 2+ years of analytics experience and BS/MS in Business, Economics, Engineering, Math, or Statistics.
• 1+ years of experience with SQL 
• 1+ years of experience with A/B testing and/or knowledge of statistical techniques such as experiment design, significance testing, and causal inference
• 1+ years of experience with data visualization tools such as Looker/Tableau for insight synthesis and presentation
• Strong Excel or Google Sheet skills

What we would like to see: 

• Experience in marketing analytics, analyzing campaigns on Google, YouTube, App store, Snapchat, TikTok, etc
• An understanding of marketing analytics concepts - LTV, CAC, ROAS, ROI. It’s a plus to have built or implemented these in a prior role.
• Exposure to Python and/or R 
• Experience with software development a huge plus, especially in building automation and predictive models
• Background in technology and/or financial services is a plus 
• Ability to problem-solve and understand key drivers of the business
• Great communication skills with analysts and non-analysts alike
• Ability to thrive in a fast-paced, dynamic, and often ambiguous work environment

Benefits at Credit Karma includes:

• Medical and Dental Coverage
• Retirement Plan
• Commuter Benefits
• Wellness perks
• Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
• Education Perks
• Paid Gift Week in December