Marketing Analytics & Insights Manager

Career Area:
Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Join the Global Construction & Infrastructure (GCI) Marketing team as a Marketing Analytics & Insights Manager to hold a pivotal role between our GCI global marketing teams and technical teams to lead strategic development and adoption of digital marketing tactics and processes. This role typically has moderate-expert level expertise in marketing technologies, marketing data, and digital marketing acumen.
What You Will Do:

• This role will be pivotal in conducting ongoing data analysis across various channels, tactics, and campaigns, ensuring a comprehensive understanding of our regional marketing performance. They will provide critical sales funnel insights analysis, identifying opportunities and market share gains, and deliver insights reporting and recommendations.
• As a subject matter expert for data-driven requests, this individual will unlock valuable data insights and serve as a liaison with enterprise Caterpillar teams. By prioritizing data requests on behalf of the regional marketing communications teams, the Marketing Analytics & Insights Manager will ensure that our marketing strategies are optimized and aligned with our business goals.
• Develop strategies related to marketing technologies and digital marketing process excellence to improve marketing performance. Lead efforts in developing marketing technology roadmaps based on business requirements and marketing performance measures. Lead creation, analysis and validation of business requirements, translating them into detailed functional requirements and user stories, and defining acceptance criteria and test cases across moderate to complex needs. This includes creating user stories, defining dependencies, impacts and acceptance criteria, and obtaining requirements sign-off from requesting business partners.
• Consult with marketing teams with the usage of marketing tactics to improve marketing performance to achieve business objectives. Is a deep subject matter expert in the development and delivery of content for marketing technology, marketing data and digital marketing process adoption.
• Represents the business in marketing technology and/or data planning meetings, road mapping, reveals, and retrospectives. In addition, responsible for creating, maintaining, prioritizing, and communicating the marketing technology backlogs based on business requirements.
• Leads medium to large projects, with moderate to high complexity related to marketing technology and/or data development and adoption.

What You Have:

• University Degree - preferably in Digital Marketing, along with substantial expertise in relevant work.
• Communication Effectively - Demonstrated ability to communicate in advanced English with people from other countries.
• Technical Excellence - Extensive level: expertise in digital marketing data, including Google Analytics , Salesforce Marketing Cloud & Sales Cloud , digital ad/media buying and reporting, marketing tactics data, and experience with reporting dashboards such a Looker Studio, Sprout, Salesforce Einstein, Tableau, and familiarity with Snowflake.
• Digital Marketing - Expert level: ability to lead the digital marketing programs planning and implementation for an organization. Establishes digital marketing best practices and updates them regularly.
• Relationship Management, Effective Communications and Customer Focus - Extensive level: knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions. Ability to develop engaging and effective communications and relationships with internal and external partners.
• Creativity - Extensive level: monitors innovations in field and explores usefulness in own function. Maintains balance between innovation and pragmatism.
• Strategic Thinking - Working knowledge: ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Top Candidates Will Have :

• Knowledge of Construction Industry
• Previous experience involving ongoing collaboration with dealers and/or customers
• Experience leading projects or initiatives in a multinational organization in B2B
• Additional languages a plus (French)

Additional information:
The position will require occasional travel.
Flexible office policy (3 days per week).
The position is based in Geneva. Relocation is not supported.
A valid Swiss work permit or Swiss or EU-25/EFTA citizenship is required for this position.
Posting Dates:
Caterpillar is an Equal Opportunity Employer (EEO).
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