Marketing & Brand Strategy Manager

Position Overview

Lead SureStart's marketing and brand strategy, driving our mission through innovative marketing initiatives, compelling storytelling, and data-driven growth strategies. As a key member of the team, you'll shape our market presence while building and scaling our marketing operations from strategy through tactical execution.
 

Core Responsibilities

Brand & Product Marketing Leadership

• Define and execute SureStart's brand strategy, elevating our position in the AI education space
• Leverage our visual content platform to develop data-driven insights that inform brand storytelling and market positioning
• Drive market research and competitive analysis to identify opportunities and optimize our go-to-market approach
• Own the evolution of our corporate identity, including website redesign and brand refresh initiatives

Marketing & Growth Operations

• Develop and execute comprehensive marketing campaigns across multiple channels (email, paid media, events, content)
• Manage paid digital advertising campaigns across platforms to drive targeted growth
• Craft and submit speaking & award submissions to drive brand visibility 
• Create and implement product marketing strategies that drive adoption and revenue growth
• Lead product launches and feature releases, working closely with Product and Business Development teams
• Build and optimize our marketing tech stack to enable scalable growth
• Oversee social media strategy and integration with broader marketing initiatives

Digital Marketing & Performance Analytics

• Own and optimize the corporate website, ensuring content accuracy, functionality, and brand alignment
• Drive SEO strategy through keyword research, content optimization, and technical improvements
• Collaborate with web developers on advanced website updates and troubleshooting
• Monitor website performance using Google Analytics and other tools
• Implement and maintain marketing automation systems and workflows
• Establish and track key performance indicators (KPIs) across all marketing initiatives
• Provide regular reporting on campaign performance and ROI
• Use tools like Google Analytics, SEMrush, and others to drive data-informed decisions
• Monitor industry trends and emerging technologies to maintain competitive advantage

Content & Community Development

• Spearhead our content strategy, including thought leadership, sales enablement materials, and customer/student success stories
• Develop and manage content calendars across all platforms
• Launch and manage our flagship podcast program, establishing SureStart as a thought leader in AI education
• Cultivate strategic partnerships and customer advocacy programs to amplify our market presence
• Create compelling case studies and testimonials that showcase our impact
• Oversee content repurposing across channels to maximize reach and engagement

Qualifications

• Bachelor's degree in Marketing, Communications, or related field; MBA preferred
• 6+ years of marketing experience, with demonstrable success in B2B technology or education sectors
• Proven track record of building and scaling marketing operations in high-growth environments
• Deep expertise in digital marketing platforms, SEO tools, and analytics (Google Analytics, SEMrush, Ahrefs)
• Proficiency in CMS platforms and marketing automation tools (WordPress, HubSpot, Mailchimp)
• Strong analytical skills with experience in data-driven decision making
• Excellence in strategic thinking and cross-functional leadership
• Outstanding written and verbal communication skills
• Experience in AI, education technology, or workforce development preferred
• Working knowledge of design tools (Canva, Adobe Creative Suite) a plus

This role offers the opportunity to shape the future of AI education while building a category-defining brand in a rapidly growing market. The ideal candidate will combine strategic vision with hands-on execution capabilities to drive SureStart's next phase of growth.

Additional Information:

Compensation will be competitive and commensurate with experience. SureStart is an Equal Opportunity Employer/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status. No agencies please.