Marketing Content Manager

Company Description

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of €39.4 billion and currently employs around 200,000 people in 57 countries and markets.

Are you ready to shape the future with us?

Job Description

This role is onsite/hybrid.

The Content Manager is responsible for a holistic, coherent, and effective content strategy and its execution to inform and delight audiences. They ill take over the conception, development, and final implementation of the creative messaging and necessary communication packages for specific, defined topics (products, campaigns, initiatives, trade fairs, communication measures, etc.)

• Develop consistent overall storylines and messages for the target groups based on marketing strategy and objectives.
• Create the customer journey and define the general activities and channels for execution.
• Work in close cooperation with Marketing Management, other Content Managers, Copywriters, and Channel Owners
• Take ownership of specific topics: product launches, campaigns, service communication, fairs etc.
• Planning, organization, and management of content for campaigns
• Conduct research and build and maintain a network of knowledge sources!
• Develop a consistent storyline and message for the specific topics based on objectives.
• Recommend the split of the given budget per activity/channel
• Create basic materials such as messaging frameworks, briefings, and whitepapers in conjunction with external service providers and channel owners.
• Create messages and stories for your target group based on your detailed knowledge of the customer and product benefits.
• Develop and maintain and update target-driven content (e.g., social media and SEO content)
• Create the look & feel for all marketing communication requirements while ensuring alignment with design guidelines.
• Coordinate closely with the Performance Analyst for campaign performance monitoring.
• Ensure compliance of branding guidelines in messaging and presentation
• Support branding and naming projects
• Support brand and trademark protection issues
• Support Marketing Management with communicative trends and development in the market and of competitors
• Create new perspectives of marketing and communication in the form of innovative marketing trends
• Communicate regularly within BA SSL; Marketing Management, MaCo, internal stakeholders, Head of Industry/Segment etc.)

Qualifications

• Bachelor's degree in related fields of Marketing and Business Admin
• 5+ years' experience in content management. 10 years in content manager in lieu of a degree
• Product, Material, and Process knowledge
• Experience managing internal and external agencies
• Proven in-depth knowledge of strategic marketing, brand communication, communication mechanisms, and channels
• Market knowledge of customer and competitors' trends and actions
• Entrepreneurial, solution-oriented, and innovative thinking
• High degree of customer orientation, hands-on mentality
• Structured way of thinking and working
• Ability to take responsibility and make decisions
• Strong communication skills in both written and verbal
• Fluent in English, written and spoken
• Very good knowledge and confident handling of MS Office

No visa sponsorship now or in the future for this role

Additional Information

All your information will be kept confidential according to EEO guidelines.

EEO-Statement:

EEO / AA / Disabled / Protected Veteran Employer. Continental offers equal employment opportunities to all qualified individuals, without regard to unlawful consideration to race, color, sex, sexual orientation, gender identity, age, religion, national origin, disability, veteran status, or any other status protected by applicable law. In addition, as a federal contractor, Continental complies with government regulations, including affirmative action responsibilities, where they apply. To be considered, you must apply for a specific position for which Continental has a current posted job opening. Qualifying applications will be considered only for the specific opening(s) to which you apply. If you would like to be considered for additional or future job openings, we encourage you to reapply for other opportunities as they become available. Further, Continental provides reasonable accommodations to qualified individuals with a disability. If you need assistance in the application process, please reply to [email protected] or contact US Recruiting at 248.393.5566. This telephone line and email address are reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not call about the status of your job application, if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as following up on an application or non-disability related technical issues, will not receive a call back.

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