Marketing Content Specialist

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What you will be doing

• Write clear, persuasive, and engaging copy for a variety of marketing channels:  including the website, blogs, emails, social, and paid ads
• Collaborate with the marketing team to develop content ideas that support campaign goals
• Create and edit written content, ensuring consistency. Edit and proofread content to ensure high-quality output
• Optimize content for SEO and ensure all digital content is aligned with current SEO strategies
• Develop and maintain content calendars in collaboration with the marketing team
• Analyze content performance metrics and optimize content with data-driven insights
• Research industry trends and stay up-to-date with content marketing best practices to keep content relevant and compelling

What we are looking for

• Proven experience as a copywriter, content creator, or similar role in marketing
• Excellent writing, editing, and proofreading skills 
• Strong understanding of digital marketing, including SEO, email marketing, social, and paid ads
• Experience with content management systems (preferably Craft.io) and familiarity with analytics tools such as Google Analytics
• Ability to work independently as well as collaboratively in a team environment
• Excellent communicator
• Creative thinker with the ability to translate complex ideas into clear, concise, and engaging content
• Strong time and project-management skills with the ability to handle multiple projects and meet deadlines