Marketing Manager Social Media, Influencers & PR

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

Let’s make.

Overview

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

As the French Social Media, Influencer and PR Manager with Cricut, your focus is to aggressively grow Cricut’s awareness in France. This position reports to the Sr. Marketing Manager Europe and will work closely with the wider Consumer Marketing team, the French team, a local PR agency, a local Influencer agency and a creative agency. 

Key Responsibilities: 

Social Media: 

• Cricut in France is already active on Facebook, Instagram, YouTube, TikTok and Pinterest. You will build a 3-month rolling calendar for these social media channels with user generated content, influencer content and Cricut-created content, and follow strategic guidelines. 
• Upload content to our channels and adjust content asset templates. 
• Coordinate the local agency for sourcing and shooting content. 
• Provide the paid digital team with top performing local content to boost. 
• As a result of those activities, we want you to grow the social platforms and increase awareness as well as to retain / educate the current follower base.  
• Supervise the monthly and quarterly reports and look for ways to optimize the performance for the next quarter. 

Influencer Marketing:

• Adapt and implement a comprehensive influencer social media strategy in alignment with the international influencer marketing strategy, ensuring alignment with overall brand objectives and local market’s goals. 
• Manage the local influencer agency to develop and execute influencer marketing campaigns to enhance brand awareness, drive engagement and consideration to buy at Cricut. 
• Track ROI and other relevant KPIs with the help of our Influencer management software Klear + local agency. 

Public Relations:

• Manage our local PR agency to implement strategic PR campaigns to generate positive media coverage and enhance brand perception.  
• Help coordinating onboarding, training sessions, samples shipments, etc. 
• Review media alerts and similar comms sent out to journalists.  

• Proven experience in social media & influencer strategy & management.  
• Strong understanding of the French market and cultural nuances.  
• Excellent communication and relationship-building skills.  
• Comfortable working remotely only and in an international team. 
• Passion for crafting, DIY and Cricut is a plus.  
• Knowledge of Canva or other tools to create assets is an advantage.  
• French language skills must be at native speaker level. English language skills must be at a confident and fluent level, both written and spoken. 

What to Do Next: Please attach your resume, cover letter and include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.