Marketing Operations Associate II

At SonderMind, we know that therapy works. SonderMind provides accessible, personalized mental health care that produces high-quality outcomes for individuals. SonderMind's individualized approach to care starts with using innovative technology to help people not just find a therapist, but find the right, in-network therapist for them.

As a Marketing Operation Associate II at SonderMind, you will provide key support in executing and refining targeted campaigns that drive the engagement and retention of our providers. A core part of your role will be implementing and optimizing messaging programs in our marketing platforms to execute on our provider lifecycle marketing strategy. You will focus on tasks such as template creation, database segmentation, and reporting. Experience with Iterable is strongly preferred, but similar experience with tools like Hubspot, Braze, and Customer.io will be considered. Experience with Salesforce CRM is also required. The ideal candidate will also have a keen eye for detail and strong proofreading skills. While you won't be writing most content, you will be collaborating with the content and design teams to distribute and measure nurture programs accordingly.

Reporting directly to the Lifecycle Marketing Manager, you will play a critical role in ensuring that we are reaching our provider audiences at the right times, with the right messages, and on the right channel. Your work will directly contribute to the company's mission of expanding access to mental health care and improving overall outcomes for our clients.
This role is an excellent opportunity for someone with a few years of experience who’s looking to build on that and grow with us. You will be part of a supportive and collaborative environment, where you will be encouraged to take on challenges and acquire new skills. As we continue to grow and evolve, so will your opportunities for advancement and professional development.

• Provide day-to-day support for our primary marketing platforms (Iterable, Courier,  Salesforce) by building and sending messages and managing database segmentation.
• Analyze campaign performance and make recommendations for optimization.
• Assist in the creation and execution of nurture workflows targeted at different stages of the provider’s journey delivering care with SonderMind.
• Support multi-variant testing on campaigns to improve provider engagement and retention.
• Work closely with our Provider Support and Sales teams to ensure optimal funnel health.
• Collaborate cross-functionally with teams, such as product and engineering, to ensure seamless integration of marketing communications.
• Work closely with our Provider Support and Sales teams to ensure optimal funnel health.
• Contribute to the development of visually appealing and creative campaigns that drive provider retention and engagement in collaboration with design and content teams.
• Monitor provider feedback from campaigns to continuously improve the experience and our marketing efforts.
• Stay up-to-date on industry trends and best practices in email and lifecycle marketing.

• 3-4 years of experience in  marketing operations, or a related role
• Experience using Iterable, or comparable platform (Hubspot, Braze, Customer.io, or similar)
• 1-2+ years experience with Salesforce CRM
• Strong analytical skills and experience with data visualization tools such as Snowflake, Looker, Tableau, or similar
• Excellent written and verbal communication skills
• Strong project management skills with the ability to coordinate various tasks and communicate to various stakeholders
• Strong problem-solving abilities and strategic thinking abilities

• Bachelor's degree in marketing, business, or related field preferred  
• HTML/CSS skills for email design and customization

• Curious: Seek to understand and pull the thread
• Courageous: Takes action, even when uncomfortable
• Lightful: Assume positive intent in others
• Authentic: Say what you mean, mean what you say, act accordingly
• Bucketworthy: Don’t let your bucket leak

Our Benefits 

The anticipated salary range for this role is $72,000 -$85,000. This role is eligible to participate in our equity incentive plan.  Actual title and compensation is commensurate with qualifications and experience. 

As a leader in redesigning behavioral health, we are walking the walk with our employee benefits. We want the experience of working at SonderMind to accelerate people’s careers and enrich their lives, so we focus on meeting SonderMinders wherever they are and supporting them in all facets of their life and work.

Our benefits include:

• A commitment to fostering flexible hybrid work
• A flexible PTO policy with a minimum of three weeks off
• Therapy coverage benefits to ensure our employees have access to the care they need
• Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA and FSA options
• 14 paid company holidays and a company shut-down during the last week of the year
• Employer-paid disability & AD&D to cover life's unexpected events. Not only that, we also cover the difference in salary for up to eight (8) weeks of short-term disability leave
• Eight weeks of paid Parental Leave  (if the parent also qualifies for STD, this benefit is in addition)
• 401K retirement plan with 100% matching on up to 4% of base salary

Mental wellness impacts people of every community. At SonderMind, building and supporting a diverse workforce is foundational to our goal to redesign behavioral healthcare to be more approachable and accessible. SonderMind is a committed equal opportunity employer and provides a workplace that will not tolerate discrimination or harassment on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, marital, veteran, or disability status.