Marketing Operations Manager

Trellis is looking for a Marketing Operations Manager to own implementation and day-to-day management of our highly personalized marketing automation campaigns. The opportunity is perfect for someone who enjoys building technical and operational solutions that transform mass communication into individualized experiences at scale.

In this role you will design, implement, and optimize SMS and email marketing campaigns that are deeply integrated with our insurance marketplace recommendation product, and our in-house insurance agency that serves many of our users. Your work directly benefits consumers across the US who are overpaying for insurance, or whose financial goals are at risk because of poor insurance coverage today.

• Work across the entire business, with teams like product, engineering, analytics, and consumer operations.

• Own the technical implementation of marketing automations - including scripted personalization logic using Liquid, webhooks, and system integrations.

• Implement automated marketing campaigns with granular targeting and personalization.

• Analyze campaign performance to identify areas of opportunity for A/B testing and new campaigns.

• Solve complex operational problems with creative automated solutions.

• Consumer (B2C or B2B2C) marketing experience.

• 3+ years of hands-on technical experience with marketing automation in any tech stack/platform (and at least some familiarity with HTML/CSS for email).

• Working knowledge of the template scripting language Liquid, or relevant transferable knowledge of another scripting/programming language.

• Striking attention to detail, especially as it relates to the nuances of personalization logic and workflow design.

• An ability to “look around the corner” and proactively design technical solutions that are scalable, maintainable, reliable, and “fail gracefully” when necessary.

• An analytical mindset, and experience analyzing marketing data to generate actionable business insights.

• Startup and insurance experience are nice, but not required – if you’re curious, humble and hard working you will excel in this role.

• Experience with Looker or SQL (at the very least, a willingness to learn).

• Experience integrating software systems via API/webhooks, especially proprietary internal systems and/or CRM platforms.

• Experience with Customer.io and Kustomer.