Marketing Operations Specialist, APAC Campaigns

Job Descriptions: Marketing Operations Specialist, APAC Campaigns 

Job description: 

We’re looking for a tenacious Marketing Ops Specialist to join the Marketing Operations Campaigns team. This person will work directly with the APAC Field Marketing partners, and be responsible for the project management, day-to-day completion, and optimization of campaigns using Marketo and other marketing technology. 

Essential responsibilities: 

• From intaking requests to successful campaign launches – you will own the end-to-end campaign execution process using Marketo and other marketing technology 
• QA, test, and troubleshoot issues as they may arise 
• Clearly communicate with internal partners to ensure alignment on requirements, deliverables and timelines  
• Monitor campaign results, and use metrics such as open-to-click rates and attendance-to-registration data to make recommendations for improving campaign performance 

• Continuously seek opportunities to improve campaign execution processes 
• Create and make ongoing updates to documentation as needed 
• At times, be a driver of change as we optimize processes for efficiency, scalability, and global consistency 
• Stay informed of Marketing Operations standard methodologies 
   

Qualifications: 

• 2+ years of hands-on experience using marketing automation platforms (such as Marketo) 
• 2+ years marketing experience 
• 2+ years hands-on experience using marketing technology tools such as Salesforce, Adobe, and events management tools preferred. 
• Proficient in Microsoft tools (Excel/Word/Powerpoint) or Google Workspace 
• Strong project management and time management skills
• Experience working with cross-functional teams
• A customer service attitude with a client-centric approach to working with partners
• Hard-working problem solver with an "ownership” approach, and the ability to work both independently and collaboratively
• Strong communicator with the ability to clearly articulate findings and recommendations to various audience types both verbally and in written or presentation form
• Flexibility and ability to work in a fast-paced and dynamic environment 

Nice to have: 

• You have a general understanding of the buyer’s journey, marketing attribution, and channel tracking 
• You have basic to intermediate experience with HTML and CSS 
• You are a certified user of any marketing automation platform
• You have experience with building reports and dashboards in Salesforce