Marketing Specialist

Summary

The Marketing Specialist on the Basys Marketing Team plays a crucial role in developing and executing content and marketing initiatives to promote products, services and overall brand. All activities will be performed in support of the strategy, mission and vision while enhancing lead generation.

Duties & Responsibilities

Essential Functions

• Market Research: Conduct market research to identify trends, competitors, audience and client needs. Analyze data to make informed decisions and recommendations.
• Campaign Management: Plan, execute and monitor marketing campaigns across various channels, such as direct mail, digital and traditional advertising.
• Content Creation: Develop engaging and persuasive content for marketing materials, including websites, emails, marketing campaigns, internal communication, newsletters and advertisements.
• Event Planning: Coordinate and execute marketing events, such as trade shows and promotional activities.
• Analytics and Reporting: Use analytics tools to track and measure the performance of marketing campaigns. Prepare and present reports to management, highlighting key insights and recommendations.

Additional Responsibilities

• Collaboration: Work closely with sales, product development and other departments to ensure cohesive messaging and a unified brand image.
• Budget Management: Manage marketing orders, invoices and agencies, ensuring cost-effectiveness and ROI.
• Stay Updated: Stay informed about industry trends, emerging technologies, competitors and best practices in marketing.
• Brand Management: Ensure brand consistency across all marketing efforts.

Requirements

• Education: Bachelor's degree in Marketing, Business, Journalism or a related field.
• Experience: Previous experience in marketing, with a focus on campaign management and content creation.
• Analytical Skills: Strong analytical and data interpretation skills to assess campaign performance and make data-driven decisions.
• Creativity: Ability to think creatively and develop innovative marketing strategies and campaigns.
• Communication Skills: Excellent written and verbal communication skills. Ability to effectively communicate with internal teams and external stakeholders.
• Adaptability: Ability to adapt to changes in the market and adjust marketing strategies accordingly.
• Team Player: Strong collaboration and teamwork skills to work effectively with cross-functional teams.
• Organizational Skills: Excellent organizational and project management skills to handle multiple tasks and deadlines simultaneously.

Basys provides technology and payment integration solutions for businesses across the country and Canada. We treat our team, clients, and vendors like people, not numbers. Basys is proud to maintain the industry leading Net Promotor Score and a 90% customer retention rate of clients that continue to process, in an industry where retention rates often average closer to 70 to 75%. We feel that this is a perfect example of how our customer-oriented business model sets us apart.

Basys is an equal opportunity employer.