Marketing Technology Specialist

About Medical Guardian: Medical Guardian, a leader in safety wearable technology, is on a mission to empower the aging population across America with a renewed sense of independence. Our innovative solutions provide peace of mind to our members and their loved ones. We are seeking a Marketing Technology Specialist to join our dynamic marketing team and contribute to our growth and member success. This role is crucial in maintaining and expanding our marketing automation efforts and MarTech, powering growth and customer satisfaction.

Your Role:

• Engage in the complete cycle of building, testing, and establishing automated Workflows within HubSpot.
• Focus on the loading, quality assurance, and deployment of targeted email marketing campaigns.
• Carry out thorough A/B tests across various marketing channels such as lists, emails, landing pages, SMS, and more to ensure optimization.
• Provide continuous support for the maintenance, updates, and fine-tuning of Workflows, contributing to an effective inbound marketing approach.
• Perform routine checks and maintenance on MarTech platforms to ensure seamless functioning.
• Assist in crucial data-related tasks, including list importation, cleansing, and overall integrity.
• Actively support Search Engine Optimization efforts by managing ticket submissions, tracking, and other related activities.
• Closely monitor KPIs, providing insightful analyses that drive continuous optimization and improvement.
• Manage Google Analytics 4 (GA4) and evaluate web analytics, identifying promising areas of opportunity within marketing funnels.
• Facilitate NPS Score reporting and insights to help shape the future of the business and our products.

What You'll Need to Succeed:

• Bachelor's degree in marketing, advertising, business, psychology, mathematics, communication or related fields

• Must work well in a team environment, be driven and passionate, and have a solution-oriented attitude
• Comfortable working with and learning about technology platforms like: Salesforce, Microsoft BI, Google Data Studio, Google Analytics & HubSpot
• Eye for using automation and AI to streamline execution processes and make work more efficient, allowing for quicker scale

Bonus Qualifications:

• Previous MarTech experience
• Existing knowledge of website content & design and email software
• Familiarity with content management systems (CMS)
• Previous SEO experience
• Google Tag Manager experience

What's In It For You:

• A key role in a rapidly growing company with a meaningful mission.
• Flexibility to work remotely (Hybrid role if in Philadelphia, PA).
• A collaborative team environment where your ideas and contributions are recognized.
• Opportunities for continuous learning, professional growth, and career advancement.

MG has an award-winning culture, has been named "Top Workplaces" by the Philadelphia Media Network, "Best Places to Work" by the Philadelphia Business Journal, ranked #24 in The Philly 100 fastest growing companies, and have made the Inc. 5000 ten years in a row. Plus, our CEO has been named one of the best people to work with via Glassdoor reviews. (And we couldn't agree more!)

Join Us: If you are an intellectually curious person, who thrives on learning new skills, problem solving, and working with an amazing team.

Explore More:

• Medical Guardian Mission: https://www.medicalguardian.com/about-us
• Glassdoor: https://www.glassdoor.com/Reviews/Medical-Guardian-Reviews-E749526.html