Media Planner, Digital

Who We Are   
Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.  

At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.  

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.  

 
What You’ll Do  
Media Negotiating & Buying – 25% 

• Lead RFP creation and review of partners/site responses, compiles proposal analysis and drive partner negotiations  

• Maintain accuracy of insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol 

• Ensures collaboration with key partners during planning process, including Partners, Creative Agencies and biddable activation teams (e.g. Paid Search, Paid Social, Programmatic)  

• Work alongside other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions 

• Collaborate with Horizon Next Paid Social team to monitor, manage and optimize activations across Facebook, Twitter and other relevant social environments 

 Digital Media Strategy – 10%  

• Collaborate with assistant planners, senior planners, and supervisors for strategy and plan development  

• Employ Horizon Next’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting 

• Participate in team brainstorms to kick off plan and consideration set development 

• Monitor trends, tools, opportunities and applications in biddable environments, and appropriately apply that knowledge in conjunction with performance teams 

• Create and present media specific documents such as media plans, objectives and strategies decks, and other related functions 

Campaign Management & Execution – 15% 

• Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixels 

• Issue specs documents and ensure all materials are received from creative agency 

• Oversee creation of campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients 

• Work alongside assistant on post campaign reconciliation and billing 

Reporting & Analysis - 30% 

• Monitor and report weekly on biddable and direct channel performance, providing an active voice communicating optimization opportunities and challenges 

• Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications 

• Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts  

• Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown 

Relationship Management - 10% 

• Collaborate with Senior Planner and Supervisor to identify problems and recommend solutions 

• Keep Senior Planner and Supervisor updated on the status and timing of deliverables 

• Engage and effectively interact with other Horizon Next departments, i.e. Business Solutions, Traffic, Operations  

• Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships 

Mentorship - 10% 

• Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners) 

Who You Are  

• A strong writer and presenter 

• A left and right brain thinker – a data-powered strategist 

• An independent worker with strong time management and organization skills 

• A problem solver with foresight and the ability to develop creative solutions 

• Detail oriented with commitment to follow through 

• Nimble and flexible to succeed in a fast-paced environment 

• A strong team player, willing to roll up your sleeves 

• Interested in the digital landscape and a desire to innovate and keep up with trends 

• A supporter of and advocate for diversity, equity and inclusion 

 
Preferred Skills & Experience 

• 1+ years previous digital media experience 

• Basic knowledge of advanced analytics and performance media 

• Familiarity with marketing principles, analytics and concepts 

• Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process 

• Experience with third party ad servers 

• Familiarity with biddable channels and partner direct 

Certificates, Licenses and Registrations  

This role does not require certificates, licenses or registrations