Media Planner, Performance Marketing

PERFORMANCE GROUP MEDIA PLANNER ROLE

WHO WE ARE

Direct Agents is an independent, future-focused performance marketing agency rooted in AI + Strategic Innovation 

CLIENTS WE’VE WORKED WITH INCLUDE

Marvel, Belkin, Linksys, NBA, NYSE, Hubble, CW, Morgan Stanley, and more

WHAT SETS UP APART

Fast Tracked Professional Growth

25% growth this past year across the company

2x speed for individual learning and career development

Minority Owned and Diverse

We are proud to be certified as a Minority Owned business by the National Supplier Diversity Council. We are one of the few agencies to be 48% BIPOC across the agency and 38% of senior leadership. We are also proud to be 62% Female, 42% of senior leadership.

WHY DIRECT AGENTS

We believe that personal success comes from the hard work that you put in. We skip the politics and bureaucracy and empower you to directly impact the speed of your growth. Some of the opportunities you’ll have to thrive as a thought leader include:

• Small group mentorship and real face time with executive leaders
• Access to internal and external trainings and conferences across technical skills, professional growth, and leadership and management
• Strategic roundtable discussions
• Marketing certifications (Google, Facebook, Amazon, etc.)
• Inclusion in marketing initiatives including our blog posts, podcasts, videos and more
• Speaking opportunities across publications like Media Post, Digiday and more
• Award submissions opportunities (team and individual)
• Access to participate in our ERG’s to help reinforce community within the agency.

HOW YOU’LL MAKE AN IMPACT

Media Strategy Wizardry:

• Cultivate an extensive grasp of performance marketing services, staying on the cutting edge of industry trends and innovations to deliver exceptional client outcomes.
• Forge a deep connection with partners’ both short and long-term business aspirations, translating them into finely tuned media strategies that drive growth and amplify KPI achievements.

Architect of Success:

• Orchestrate the creation and execution of masterful media strategies that catalyze growth and propel performance to new heights.
• Supervise the meticulous choreography of media planning, reporting, and onboarding, overseeing a portfolio of vital media partnerships.

Guiding Light of Campaign Brilliance:

• Infuse your expertise into campaign planning, crafting roadmaps to triumph that incorporate the elements necessary for resounding success and optimal media channel utilization.
• Offer invaluable insights and direction during weekly interactions with key partners, delivering updates on pacing, performance, and openings for potential growth.

Midas Touch in Optimization:

• Shape client accounts with precision by implementing partner optimizations and strategic adjustments that steer campaigns toward remarkable outcomes.

Innovative Partner Pioneer:

• Spearhead the pursuit and integration of groundbreaking media partnerships, gauging novel and inventive media placements to amplify our clients’ market presence.

Collaborative Powerhouse:

• Harness the collective genius of weekly account and media meetings, contributing to discussions that refine the overall direction and craft the perfect formula for continuous optimization.

Relationship Maestro:

• Engage in the magic of in-person meetings and industry conferences, cementing robust connections with partners, and nurturing both formal and casual discussions about account health and potential.

YOUR BACKGROUND

Proven Digital Experience

• 1-2 years of digital marketing experience with a brand's internal team or in an agency setting

Masterful Communication & Collaboration 

• You possess exceptional prowess in both internal team dynamics and external partner engagement. Your ability to articulate ideas, actively listen, and seamlessly navigate collaborative efforts is the cornerstone of fostering productive relationships.

Business Acumen

• Showcase a general grasp of business dynamics, understanding how various components interlink to steer an organization toward success. This foundational understanding will empower you to craft media strategies that align harmoniously with overarching business goals.

Entrepreneurial Drive

• An entrepreneurial spirit fuels your unwavering work ethic. Your track record, studded with instances of taking initiative and driving projects from inception to realization, underscores your dedication to success.

Meticulous Precision

• You possess an innate attention to detail that elevates your work to meticulous levels. Bolstered by impeccable time management and organizational skills, you orchestrate tasks with finesse, leaving no facet unattended.

Excel Mastery

• A high level of proficiency in harnessing Microsoft Excel as a powerful tool. This proficiency enables you to decipher and analyze data, ultimately weaving data-driven insights into your media strategies.

OUR AWARD WINNING PEOPLE FIRST CULTURE

5x Winner of Crain’s Best Places to Work (2018 - 2023)

Most Dedicated to Employee Growth finalist in Digiday’s Work Life Awards

At Direct Agents, hybrid is about:

• Human connection and establishing strong working relationships
• Fostering a tailored approach for team members’ rapid growth
• Making space for camaraderie and just for fun moments
• Prioritizing mental health & overall wellness
• Hybrid work schedule of 3 days in-office
• 2 weeks of WFA (Work from Anywhere)

ESSENTIALS & PERKS

• A competitive salary $62,500 - $80,000 with reviews based on performance and opportunities for bonus compensation
  • Regular performance reviews occur at 1, 3, 6, 11 month marks during onboarding and biannually after that. 
• Health, dental, vision, and mental health benefits including access to providers like:
  • One Medical, Talkspace, KindBody, and Health Advocate
• Paid Time Off, Birthdays, Volunteering Time 
  • PTO ranges from 15 - 24 days/year with additional days allocated for sick time 
  • Strategist level PTO starts at 18 days/year
• A newly built and sun drenched penthouse office with incredible views over Flatiron 
  • Our ‘Acceleration Hub’ is our new NYC HQ located on 5th Ave in the heart of the Flatiron District
• Help getting here including access to commuter benefits and annual memberships to Citibike
• Complimentary assortment of coffee, cold brew, healthy snacks and fresh fruits
• Happy Hours and our premier annual events including ‘Field Day’ and our annual themed Holiday party extravaganza
• A new MacBook Pro laptop for ease of work in office or remotely 
• Dog friendly office! 
• An inspiring atmosphere with supportive colleagues and innovative projects
• Future career development opportunities with internal and external opportunities for professional growth and networking
• Epic regular team building and celebrations
• An unwavering belief that we can build, create and grow together!

If you’re looking for a new role with space to directly influence the business and company culture, apply today!

COME AS YOU ARE

We think of our organization as a tight-knit team built on a foundation of respect. Your gender, your skin color, who you love, or who your big shot uncle is doesn’t make a difference here. Direct Agents is a progressive and open-minded meritocracy. If you’re smart and good at what you do, come as you are.

We are proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Direct Agents makes hiring decisions based solely on qualifications, merit, and business needs at the time.