Mgr - Marketing

Job Title Manager, Operational Marketing - Lancôme

Division: Luxury Products Division

Location: (NY, 10 Hudson Yards)

Reports To: Director of Face and Lip

Who We Are:

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 22 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People.

What You Will Do:

You will play an integral role in the Face and Lip Makeup team for Lancome, a role that is both deeply analytical yet creative. You will be responsible for propelling new business forward via successfully implementing new launches, growing our pillars and developing best-in-class O+O expressions. It is critical that this candidate is a strong presenter, has experience building and executing 360 go-to-market strategies, is a strong cross-functional collaborator, budget manager, attention to detail, and has experience working closely with marketing and cross-functional leadership.

Job Duties and Responsibilities

1. Marketing:

• Develop forecast proposals for new products/sku's as well as revise forecasts for existing businesses impacted by launch dynamics
• Prepare and/or review DPM direction and order forms for Data Entry Specialist for all necessary information, maintain accurate files on ongoing projects, keep abreast of all timetables for new product launches and ensure that deadlines are met in a timely manner; proactively identify potential problems.
• Work with Director and collaborate with Supply Chain and Demand Planning, communicating marketing activity to ensure inventory levels for retail and promotional items are at appropriate stock levels
• Coordinate bi-annual phase-out meeting, recommending products for discontinuation, reviewing excess and obsolete inventory levels, and lost revenue implications

• Work with Director and Global marketing team to sharpen brand and product strategy based on the codes of the US market and ensure panier needs are met while identifying white space opportunities for future product development in alignment with category lead
• Work closely with sales and retail partners for retailer-specific execution

• Track and manage overall samples budget for Face and Lip category
• Lead for lip makeup sets creation with retail marketing team and Sales

• Maintain a strong pulse on face and lip sub categories from competitive activations, launches, trends and leveraging insights to inform and propel category strategy

• Conduct a monthly report showing performance (retails, market) for both categories and key products within team's responsibility while layering in key ascending market trends associated with product development and best-in-class content

2. Creative:

• Initiate new marketing proposals and lead briefs to drive merchandising, event, and collateral development with Creative team
• Develop/issue creative briefs on new projects ensuring Creative is aware of all copy/package direction, assets, working copy, etc.

• Drive display development, focusing on core marketing objectives with ambition to collaborate with global teams for brand codes, but with a US consumer centric approach
• Diligently review all copy submissions and partner with SEO teams to ensure relevancy
• Ensure art mechanicals are accurate for content and released on time
• Monitor the accuracy of final copy/art mechanicals.
• Partner together with the content team to build out local and global content needs based on market, competitive, retailer insight and best practices

1. Consumer Centricity:

• Partner with Advocacy & Influence team on mailers & influencer briefs
• Work with Consumer Connections team on 360 product launches & ongoing pillar support, owning key strategic programs from start to finish
• Lead ratings and reviews campaigns in close collaboration with our vendors to ensure campaigns are successfully executed on time, while tracking consumer ratings and reviews

1. New Products:

• Carefully track launches by retail channel, layering in consumer ratings and reviews for pillars and launches
• Track retail sales and consumer ratings/feedback performance of all new items for 6 months after launch
• Track competitive new products that are relevant with activations / ratings / sales performance Issue post-launch status reports to ensure that all launch commitments are met

• Prepare brand review and new products vs. basic business reviews as required

Key Challenges

• Challenge Example 1: This candidate may encounter a challenge where our DMI partners disagree with the volume forecasted for an upcoming launch. When dimensioning we systematically leverage key inputs to ensure each facet of what it takes to evaluate the size of the prize where key competitors and internal benchmarks have been assessed. Yet, in this instance, the DMI has different expectations and wants the forecasted volumes to be bigger. When reassessing the volumes, it's incumbent on us to take a step back and determine if the requested volume is realistic, and though it would be a stretch, if it is in the realm of possibility, what else would be needed from DMI partners to achieve the new forecast. From there, a strategy is crafted and presented to our partners to gain their alignment before the forecast is officially revised.

• Challenge Example 2: This person will be responsible for leading a key product category, while also supporting the director with key face pillars and new launches. Currently, while subject to change, lip is this category which represents around 10% of the business. The global team has intensive demands as does complexion. Lip global team examples include competitive insights, shade relevancy and forecasting. That said, Face is the key priority for the business (~ 50% WOB) and one of the most important strategic priorities for the brand. There will be times when it is challenging to balance the priorities of Lip alongside strategic initiatives for Face. When that occurs, you will work closely with the Director of Face and Lip in collaboration with the Head of Makeup Marketing to reprioritize accordingly, which will then result in your N+1 and N+2 communicating to the Lip team accordingly on your behalf to secure realignment.

What We Are Looking For:

Required Qualifications:

• Bachelor's degree

• 4-7 years cosmetic marketing experience required
• Proven ability to collaborate across cross functional teams
• Strong written, oral, and interpersonal communication skills
• Strong presentation skills
• Knowledge of industry

• Ability to handle a fast-paced environment
• Adaptability in a rapidly changing environment

What's In It For You:

• Salary Range: $100,400-143,000
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)

• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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