Outbound Marketing Operations Manager

Marketing

Permanent

Job Description

Bring your ideas to life in homes around the world. 

Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2023 Electrolux Group had sales of SEK 134 billion and employed 45,000 people around the world. 

About the role: 

At Electrolux, we're dedicated to delivering exceptional experiences through our outbound communication channels. Our team is at the forefront of crafting compelling content and CRM strategies that resonate with our audience, drive engagement, and contribute to our overall business objectives.  

As the Outbound Marketing Operations Manager, you'll lead our efforts to execute and deliver impactful CRM campaigns, evaluate their success, and continuously optimize our strategies.  

Your role will be pivotal in establishing a strategic, operational model that balances in-house and agency capabilities and embraces traditional and always-on campaigns.  

You will drive the idea-to-production-to-publication process for the CRM campaigns to 40+ markets in Europe and Asia, ensuring a seamless flow and effective delivery of all initiatives. 

By building a rich portfolio of data-driven campaigns and personalizing activities, you will help us achieve a predictable and significant contribution towards our revenue-driven objectives. 

What you'll do: 

As the Outbound Marketing Operations Manager, your leadership will guide the seamless execution and strategic direction of our outbound marketing operations (CRM). You will implement best practices in multichannel campaign delivery, communication orchestration, and optimization to enhance our outreach efforts. With a strategic and analytical mindset, you will oversee post-campaign evaluations, data activation strategies, and the operational model to ensure alignment with our business objectives. Your ability to collaborate effectively with stakeholders and manage cross-functional teams will be key to our success. 

In detail, you will: 

• CRM Campaign Execution & Delivery: Lead the orchestration and delivery of CRM marketing campaigns, including scheduling, localization, and approval workflows. Develop strategies to optimize delivery and ensure content resonates with diverse audiences. 

• Email Building, Including Localization and Content Tagging: Oversee email content creation, ensuring alignment with brand standards and resonance with the target audience. Manage the localization of email content and oversee the approval workflow for timely and accurate campaign deployment. 

• Testing & Optimization: Design and execute comprehensive testing plans to optimize email performance. Maintain high-quality standards across all campaigns and manage sender reputation to ensure high engagement rates. 

• Post-Campaign Evaluation: Conduct thorough evaluations to measure the success of email campaigns and establish a measurement framework for continuous campaign and personalization activity optimization. 

• Process automation and continuous improvement: Establish strategic models to balance in-house and agency capabilities, incorporating process automation to streamline workflows and enhance efficiency. Continuously improve these processes to adapt to changing needs and technologies, ensuring that all operations remain practical and up to date.  

Requirements: 

• Previous experience in email marketing and campaign management. Exposure to different markets and regions will be an advantage. 
• Strong analytical skills and proficiency in data analysis tools, such as Google Analytics, Marketing Automation Tool, CDP (Customer Data Platform), and Marketing Automation (knowledge of Iterable will be an additional asset) 
• Excellent leadership qualities and the ability to manage cross-functional teams. 
• Knowledge of email marketing best practices, deliverability, and content optimization. 

Who you are: 

• Proactive - keen for new experiences you are self-driven and results-oriented  
• Data driven – with strong analytical skills that form the basis of your decision-making. 
• Consumer-centric- with problem-solving abilities and a focus on creating outstanding consumer experiences that drive business value.   
• Creative- with a Continuous Improvement mindset, you constantly come up with new ideas 

Where you'll be: 

You will be based at our Global headquarters in Stockholm at Sankt Göransgatan 143. 

Benefits highlights: 

• Flexible work hours/hybrid work environment, 
• Extensive learning opportunities and flexible career path, 
• Discounts on our award-winning Electrolux products and services, 
• Family and health friendly benefits, 
• Insurance policy plan 
• Additional holidays 

Find out more: 
  

Electrolux Group: https://www.linkedin.com/company/electrolux/life/lifeatelectrolux 

Stockholm HQ: https://www.linkedin.com/company/electrolux/life/sweden