Paid Media Manager (Paid Search)

Incubeta • Other US Location

Company

Incubeta

Location

Other US Location

Type

Full Time

Job Description

Our success comes from the passion, innovation, and hard work of the people who work here. We are a diverse bunch with different strengths and backgrounds, and together, we came up with four core values that we feel are the essence of what we are all about.

These are: “Exceed Expectations, Dare to Lead, Earn Trust and Help Others Succeed.” We like to work with people who want to join a team that lives these values daily.

Do you come to work daily to challenge yourself and be your best self? Do you have the desire to learn, test and try new things? Do you pride yourself in delivering great service and results? Do you enjoy sharing ideas and working as part of a team? If the answer is yes, then you will have a good feeling about what it might be like to work with us

.

PLACE WITHIN ORGANISATION

  • Reports to the Search Consultant

KNOWLEDGE AND EXPERIENCE

  • The main role of the Paid Media Manager is to implement and optimise search advertising campaigns across various platforms. They are responsible for campaign optimization, analysis, and reporting and also act as technical contacts between account managers, clients, and creative agencies. Paid Media Managers must, therefore, be able to communicate effectively and manage internal and external client expectations.

ESSENTIAL REQUIREMENTS:

  • Experience in running, implementing & managing Google Ads campaigns (SA360, Bing Search campaigns advantageous) 
  • Experience in implementing & managing Re-marketing & Shopping campaigns is advantageous
  • Experience with setup and testing of tracking requirements of online campaigns
  • Knowledge of PPC Search best practices and optimisation techniques
  • Paid Media Manager Responsibilities would include (Search):
  • Pre-launch brief & strategy discussion.
  • Keyword research, client research, competitive landscape analysis
  • Overall account creation & set-up
  • Ongoing optimisation & strategic feedback
  • Performance - Ensure campaign targets are met (e.g. CPA / ROAS)
  • Client & Internal Reporting for both operational & invoicing purposes
  • Training & Development
  • Excellent computer skills (MS Office essential - intermediate to advanced Excel)
  • Internet savvy & passionate
  • Highly organised with an eye for detail 
  • Able to work very accurately with numbers 
  • Able to work on own initiative, prioritise workload and juggle multiple tasks 
  • Excellent administrative, communication and time management skills
  • Good command of both written and verbal English
  • Minimum of 3-5 years digital / campaign management experience

ADVANTAGEOUS:

  • Experience managing Display (GDN / Youtube / Smart Display) campaigns
  • GMP Stack knowledge/experience (in particular SA360)
  • Facebook Business Manager / Twitter / Criteo knowledge/experience
  • Experience running eCommerce / Retail campaigns
  • Good knowledge of Digital Marketing Landscape

KEY COMPETENCIES AND WORK ETHIC

  • Exceptional communication skills both written and verbal and display professional and exemplary behaviour at all times
  • Specialised knowledge - have worked in a serious, thoughtful and sustained way to master the specialised knowledge needed to succeed in their fields; and they keep this knowledge up-to-date to continue to deliver the best work possible.
  • Competency—Professionals get the job done. They're reliable, and they keep their promises. If circumstances arise that prevent them from delivering on their promises, they manage expectations upfront and do their best to make the situation right. Professionals don't make excuses but focus on finding solutions.
  • Displays honesty and integrity at all times
  • Be accountable for their actions even when making mistakes
  • They exhibit a high degree of emotional intelligence (EI) by considering the emotions and needs of others, and they don't let a bad day impact how they interact with colleagues or clients.
  • You must display strong interpersonal skills, be able to build strong relationships with clients and colleagues and have a strong team spirit.
  • Maintain the highest standards of delivery, productivity and effectiveness at all times
  • Organised and detail-oriented
  • Be approachable and open to constructive feedback
  • Exceptional time management skills and ability to prioritise a high volume of projects simultaneously in a fast-paced unpredictable environment.
  • Strong problem-solving skills
  • This includes but is not limited to, making decisions independently while staying within the company guidelines, having a proactive attitude, staying self-motivated, being self-reliant, and continuously self-developing without expecting to be taken by the hand.
  • Display a hunger for knowledge and a willingness to learn in any situation
  • Respect, appreciation and contribution towards decision-making
  • Self-motivated and driven individual with strong integrity 
  • Very diligent – staying on top of the details and understanding how they fit into the big picture

If you feel you fit the above criteria, please apply with your CV and cover letter.
Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.

Apply Now

Date Posted

06/07/2024

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