Paid Search Analyst

Job ID: E2402110

Job Description:

Role Summary/Purpose:

Synchrony is continuing to build a world class Performance Media and Creative Agency committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this agency, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking a Paid Search Analyst to serve as a hands-on-keyboard SEM strategist and analyst, supporting business partners across the enterprise. This role will execute/optimize campaigns for our business partners, collaborating with analytics and operations.

We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Run paid search campaign planning, development, execution, optimization and reporting
• Work directly with business teams on initial campaign planning as well as weekly performance reviews
• Own keyword research/analysis, copy development, bid strategy and budget allocation
• Monitor campaign performance daily and optimize based on KPI's
• Develop ongoing testing plan to get new learning and improve campaign performance
• Document test-and-learn initiatives and share across businesses
• Onboard new client campaigns and transition existing agency-managed campaigns
• Understand the technical build of everything paid search as well as all Google and Bing Ads tactics (PMAX, Demand Gen, MSAN, Value Based Bidding, 1st party data Customer Match, etc.)
• Collaborate with analytics on measurement, tagging and reporting
• Collaborate with earned team on integrated SEM/SEO keyword strategy and landing page content optimization
• Collaborate with programmatic, paid social, media strategy and analytics teams on cross channel deliverables, budget allocation and integrated performance report
• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's Degree or in lieu of degree, high school diploma/GED and 4 years marketing experience
• 2+ years of hands-on experience managing paid search campaigns from planning and execution to optimization and reporting
• Well-versed in paid search keyword research, ad copy buildouts, bid strategy, copy and landing page test development, as well as all other daily optimization tactics
• Proficient in Google Ads, Bing Ads, and Search Ads 360 platforms
• Demonstrated strength in analytical skills and thinking; proficient in Excel and PPT

Desired Characteristics:

• Experience working on B2C and B2B campaigns; experience working in financial category a plus
• Knowledge in paid media tagging strategy, structure and workflow
• Excellent team skills; flexibility to pivot with strategy, regulatory and market evolution
• Proven collaborative skill sets, experience developing plans and consistently meeting deadlines in a fast-paced environment
• Creative and resourceful; Proven ability to problem solve and look for new ideas
• Strong project management and communication skills; Detail oriented and organized
• Agency experience preferred

Grade/Level: 09

The salary range for this position is 60,000.00 - 112,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• N ew hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing