Performance Marketing Manager

About the Role:

In your role as a Performance Marketing Manager embedded within our Marketing team, you will be given the opportunity to make a significant contribution towards the development and execution of our evolving strategy to grow the business through paid media channels. Reporting to the Senior Director of Marketing, you will use your suite of marketing skills to drive qualified traffic, acquire new leads & drive sales growth for a thought leader in the coworking space. Ultimately, we are looking for someone who is not afraid to ask bold questions, possesses a creative mindset & loves analyzing data to help drive strategic growth.
 
Responsibilities:

• Support the daily performance and optimization of our digital marketing channels including paid social, paid search, affiliate marketing & more.
• Assist in the tracking and reporting of our KPI’s through internal programs (Tableau, Salesforce, Google Analytics, etc.)
• Develop innovative methods of reaching and converting qualified audiences across new and existing marketing platforms.
• Ideate and activate hyper-local marketing campaigns in conjunction with Regional Marketing Managers to support our high priority locations across the country.
• Partner with our CRO + SEO Manager to perform A/B testing to assess the outcome of campaigns and continuously iterate to improve performance.
• Report on and monitor the pacing of digital channels on a campaign level to ensure we are pacing towards our goals, while maintaining efficiency.
• Collaborate closely with team members in our marketing and sales department to identify and execute solutions that achieve brand and sales objectives
• Manage our agency partner day-to-day and take ownership of the performance of that partnership
• Analyze and report on our marketing performance on localized/geo level.
• Work cross-functionally with brand marketing, product marketing & design teams.

Requirements:

• 5+ years experience running strategy & execution of performance marketing channels (Facebook, Google, display networks, etc.)
• Ability to think strategically and deliver high-level insights, while also managing day-to-day requests and tactical execution.
• Exceptional analytics skills and data-driven mindset.
• Strong technical understanding of ad platforms and bidding strategies.
• Experience collaborating with agency partners on a daily basis.
• Proficiency in Tableau & Salesforce preferred.
• Experience with localized/geo-focused marketing is a plus.

Compensation:

The annual base compensation range for this role is between $115,000 and $135,000. The successful candidate's actual base compensation will be based upon a variety of factors, including but not limited to work experience, job related knowledge, skills and professional qualifications.

You will also be eligible for an annual bonus calculated based on individual and company performance.

Base and bonus compensation are just two components of Industrious’ total compensation package that may be available to employees.  Other great employee perks and benefits include heavily subsidized healthcare plans, generous paid time off, company stock options, wellness programs, professional development grants, 401k plan, and many other benefits, subject to applicable eligibility criteria and company policies.

If your expected compensation falls outside of the given range, and you are still interested in working at Industrious, why not join our Talent Pipeline and be kept in the loop for all new opportunities that could be a good fit for your experience.