Performance Marketing Manager (App)

We are looking for an experienced Performance Marketing Manager to join our growing marketing team, based in London. Your time will be spent working to launch and optimize paid media campaigns across an existing channel mix. Additionally, you will take ownership of new channels we’re currently testing, ensuring that our digital marketing strategies align with our business growth targets and performance KPIs. We’re looking for a driven, analytical and commercially minded Performance Marketing expert to take ownership of day-to-day optimisations, campaigns and innovation to achieve ROAS and acquisition goals.

Your responsibilities:

• Global and Local Campaign Management: Optimize campaigns across YouTube, Google App Campaigns, and Meta to drive brand awareness and app user growth. Ensure optimal performance and explore new in-platform opportunities.
• New Channel Ownership: Take ownership of new channels being tested (e.g., Programmatic, Demand Gen).
• Lead Generation: Plan, optimize, and report on Lead Generation campaigns to support partner acquisition efforts.
• Performance Media Planning and Reporting: Develop, execute, and oversee innovative paid media strategies to achieve ambitious goal targets. Report on growth metrics and make data-driven recommendations
• Collaboration: Work the Senior Marketing Analyst on spend tracking, new customer acquisition costs, and ROI. Work efficiently with the brand, creative, and retention teams to ensure ad creatives are on brand and optimized, and support full-funnel campaigns. Additionally, collaborate with the Senior Performance Marketing Manager to discuss campaign performance and brainstorm new testing ideas.
• Relationship Management: Maintain relationships with the dedicated platform managers to test new product betas, align on best practices, and benchmark against competitors.

About You:

• Campaign Management: 2-3 years of experience managing international brand awareness, lower funnel and retargeting campaigns, hands-on creation, and optimization of campaigns to meet CPA and ROI targets.
• Marketing Metrics & KPIs: Experience working with challenging marketing metrics and KPIs, including SKAN, Sandbox, and MMPs like Adjust and Appsflyer.
• Innovation: Highly proactive in seeking new acquisition opportunities and improving performance. Resilient and creative in finding innovative solutions to technical hurdles.
• Data Literacy: Ability to turn data into actionable insights for business use.
• Strategic Thinking: A strategic thinker with a growth mindset and a deep understanding of business impact.
• Team Collaboration: Experience collaborating across various teams such as Product and BI/Analytics.
• Communication Skills: Excellent communication and presentation skills in English; ability to effectively communicate performance, strategy, and priorities.
• Brand Awareness: Experience in brand awareness display prospecting campaigns, including Rich Media, Video, and High-Impact brand activities.

Blacklane is a scale-up started in 2011, founded by Jens Wohltorf and Frank Steuer who wanted to create the first global chauffeur service. We started by filling chauffeurs’ ‘empty leg’ journeys and have grown with our partners to over €100 million in annual revenue (pre-pandemic). Backed by Daimler and other investors in Germany, Japan, Switzerland, and the UAE, we’re now a trusted brand within corporate travel. 

We believe in ethical business practices and have a strong company culture. 

• Continuous Learning: We believe that open and actionable feedback is the essential component of continuous development. Set your personal development plan and take an active role in our internal learning communities to progress your career. 
• Flexible Working: Even the most ambitious Blacklaner needs some time to unwind. Find out what works for you and your team with flexible working hours and home office days.
• Become Part of the Crew: Get to know your fellow Blacklaners through our regular team socials. Our success comes from a collaboration of more than 350 people from 70 nations and we are looking for more exceptional people to join us! 
• Employee Stock Options Plan: We want all Blacklaners to benefit from the company's success, so every employee gets virtual stock options.
• Fair Remuneration: We’ve banded salary levels and matched them to the local costs of living, meaning you’re always paid fairly and you know that the rest of the crew is too.
• Sustainability: We care for both people and the planet, having launched the mobility's industry-first global carbon offset scheme in 2017. Blacklane has pledged to deliver 15% of its journeys in electric vehicles by 2023.
• Equal Opportunity: We are committed to inclusion and diversity. A company is only as strong as its crew, so we developed a work environment that is inclusive, inspiring and open. All qualified applicants receive consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

• Blacklane Cares day: Every crew member receives 8 hours of paid leave per year to participate in volunteering initiatives of their choice or lead employee-driven community outreach projects. Utilize your time to lend hands to a cause that drives your passion.

Upgrade your career with Blacklane