Performance Marketing Manager - App Marketing / C2C (d/f/m)

About the team:

As a Digital Marketing team, we empower our private and commercial customers to joyfully trade on Kleinanzeigen across web and app. We help our users along the customer lifecycle and journey through digital initiatives (Performance & Mobile Marketing, Onsite, CRM) to find or to sell the item of choice - locally or with shipping options! 

This is a hybrid role, and our office is based in Berlin-Charlottenburg. You will report directly to the Performance Marketing Lead.

What you’ll do:

• Manage successful Performance Marketing & App Marketing initiatives across multiple channels and disciplines with the objective to increase our KPIs (i.e. App Installs, Leads).

• You are responsible for a thoughtful channel mix with the objective to increase feature adoption, that also includes the acquisition of additional channels.

• Measure and analyze the efficiency of your Performance Marketing / App Marketing activities, understanding the core drivers and adjust accordingly.

• Responsible for an efficient budget allocation and continuously optimize your campaigns by conducting A/B-tests for efficiency based on brand and performance metrics 

• Think “full funnel” and improve your campaigns by considering different categories, user segments and user journeys, elaborating on best ways to incentivize them.

• Work in close collaboration with cross-functional teams to ensure consistency and find the best way to convert traffic into conversions.

• Analyze competitors, Identify trends and new opportunities in performance marketing to maximize growth opportunities.

• Close collaboration with external partner and agencies, including relationships management

What you’ll bring:

• 4+ years of practical experience in Performance Marketing & App Marketing

• Re-Commerce expertise and operational knowledge of E-Commerce processes and an eye for new trends in the digital marketing world

• Experienced in working with Performance Marketing & App channels to generate new and retargeting existing customers (i.e. SEA, Apple Search Ads, Shopping campaigns, Paid Social, Display Marketing…)

• Experience in ASO is a plus

• Profound understanding of tracking, esp. mobile tracking and strong analytical skills with a ability to leverage data and to shape strategies and maximize ROI within a data-driven approach.

• You know how to drive your marketing initiatives and projects forward, manage stakeholder expectations in a cross-functional and agile working environment

• You are business fluent in German & English.