Principal UX Designer

Applecart was founded in recognition of a challenge: the most influential individuals – executives, investors, policymakers – have historically been the most difficult to access. Large organizations have often spent hundreds of millions of dollars to reach a handful of these people. Applecart’s technology is designed to level the playing field.

Applecart is the leading technology platform creating a new category of “Decision Maker Marketing”. From enterprise sales and corporate communications to government relations and employee engagement, the most sophisticated C-suite leaders use Applecart to manage their brand with business-critical decision makers such as policymakers, investors, CEOs, key employees, members of the media and more.

Traditional digital targeting technology can help organizations reach a mass audience, but it doesn’t really move the needle on critical outcomes. Decision makers are informed by what they read, learn from advisors, hear from colleagues, and discuss with family and friends. To break through to them, you must reach them through the only channel that really moves them: those they know and trust. Applecart’s platform uses publicly available or fully permissioned data to map billions of social relationships between nearly every American adult. By making this data addressable in a privacy compliant way, Applecart enables clients to market directly to decision makers and those that matter most to them.

A few quick facts about us:

• Applecart’s platform has been used by hundreds of industry-leading clients spanning Fortune 500 companies like Blackstone and Intuit, leading nonprofit organizations like the Environmental Defense Fund, and top-tier communications and public affairs firms like Teneo, Sard Verbinnen, and Weber Shandwick.
• Applecart is growing quickly—over the last several years we’ve averaged 122% revenue growth year-over-year.
• Our senior leadership team includes two members of the Forbes 30 under 30 list for Marketing and Advertising, the former Head of Product at Moat, Oracle’s online ad measurement platform, a former senior White House advisor, an early sales leader at Google and Twitter, and two of the Democratic Party’s most successful pollsters and strategists.
• Our investors include global sports, entertainment and marketing giant Endeavor, KKR Co-Founder Henry Kravis, entrepreneur Chris Burch, a founder of Palantir, senior engineering leaders at Twitter and Yelp, former Fortune 50 and advertising agency CEOs, and a number of well-known venture capitalists. Endeavor CEO Ari Emanuel and Owl Capital Managing Partner Jennifer Fonstad serve on our board.
• Our work has been featured on Morning Joe on MSNBC, Bloomberg and The Colbert Report, and in Axios, BusinessWeek, the Associated Press, Forbes, the Washington Post, and Politico, among many others.

About the Role

Our Decision Maker Targeting products are a critical part of our clients’ strategic communications.  Fortune 50 companies, major PE firms, and leading trade associations use Applecart as an amplification layer for their ongoing communications with a broad cross-section of critical stakeholders, including: CEOs, industry influencers, members of the media, current and prospective employees, and investors. 

The Applecart R&D organization is heavily investing in our audience management tools and insights products.  Reporting to our VP, Product, you will establish the UX practice at Applecart, and own all aspects of user experience and research. The ideal candidate would combine design expertise within enterprise products with a deep understanding of data visualizations and telling stories with data.

What you’ll do:

• Create and implement Applecart’s UI / UX vision as the founding member of our UX team and practice
• Own our design framework, component library, and information architecture across our product suite
• Collaborate with Product, Engineering, Analytics, and our power users to identify ways for new features / designs to simplify the complexity and intricacies of our audience building process
• Develop new dashboards and data visualizations to showcase the value of Applecart audiences to our clients and partners

Who you are:

• Ability to think strategically and own your end to end design vision, while also immersing yourself in the detail and execution of our active initiatives
• Passionate about learning from our end users, and using both quantitative and qualitative research techniques to uncover and solve their most important needs
• Experience designing for B2B software products and users.  Experience working with media measurement or research technology solutions a plus

What you’ll need:

• 8+ years’ experience in a design role, including direct experience with software products and B2B user bases
• A professional portfolio that expresses your point of view on user interactions and data visualizations
• Understanding of how design trade-offs impact development effort, and how to collaborate with engineers and product managers to make sure designs are implemented accurately
• Expertise with your design tool(s) of choice
• Design related degree or certification preferred, but not required

Please include a portfolio showcasing your design perspectives and best practices with your application.

This is a hybrid role. Work from anywhere on Monday and Friday and in Applecart's New York City office Tuesday through Thursday.

Compensation:

Our compensation package consists of three components: (i) a base salary, (ii) annual cash bonus, and (iii) generous equity compensation.

The base salary range for this role is between $170,000.00-$230,000.00, based on the candidate's experience and skills relative to the requirements listed in the “Who You Are” section above. The salary range provided is exclusive of a significant amount of compensation that candidates will receive in the form of cash bonus and equity compensation. The salary range provided for this role is specific to candidates located in the New York City area.