Product Manager II | Growth

Here at Hometap, we’re collaborative, passionate, and always ready to roll up our sleeves to create solutions that help people get more out of homeownership — and out of life. Our first product, a home equity investment, gives homeowners the opportunity to quickly access the equity they’ve built in their home to pay for what’s most important to them, from handling debt to finally making much-needed renovations, without taking on debt.  

We work hard, and have some fun along the way, too. You don’t have to take our word for it: The Boston Globe and Forbes have recognized us as a great place to work, and we’ve been honored for our commitment to innovation in the fintech space by Inc., HousingWire, and more! 

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In case you need any more convincing, we also provide competitive compensation, healthcare coverage, unlimited PTO, a generous share package, and a strong culture with plenty of opportunities for team-building and camaraderie.

Interested in joining us on our mission to make homeownership less stressful and more accessible? We’d love to talk.

Who you are:

Hometap is seeking a data-driven and strategic Product Manager to own key top-of-funnel elements of our user experience. Reporting to the Director of Consumer Products, you’ll work closely with Marketing, Engineering, Design, and Data to drive lead volume, improve lead quality, reduce abandonment, and optimize acquisition costs while maintaining a best-in-class experience for homeowners.

You’re a great fit if you bring strong analytical skills, a deep understanding of user behavior, and a track record of implementing successful growth strategies. You thrive in fast-paced environments and enjoy collaborating cross-functionally to achieve ambitious goals.

What you'll do:

• Act as the product owner for our Marketing site, as well as the experience of prequalifying for a Home Equity Investment.
• Leverage qualitative and quantitative research to uncover pain points and areas of opportunity in our funnel.
• Collaborate with Engineering, Data, and Design to conceptualize and deliver new features and enhancements.
• Serve as the main point of contact for one of our third-party development teams.
• Partner with Marketing and Business Development to help expand Hometap’s B2B2C distribution channels.
• Iterate on our prequalification experience, with a keen eye toward funnel economics and customer satisfaction.
• Test and scale each delivery with data analysis, A/B testing, phased rollouts, and user research.
• Build and maintain dashboards to track KPIs, analyze user behavior, and surface actionable insights regularly.
• Communicate insights and recommendations to key stakeholders across the organization, including senior leadership.

What you bring:

• 3+ years of product management experience, preferably with both B2B and B2C experience; bonus if its in fintech or proptech.
• Excellent written and verbal communication skills, with the ability to influence cross-functional teams and executive stakeholders.
• Ability to adhere to the philosophy of “strong opinions, loosely held” and willingness to disagree and commit.
• Customer-focused mindset with the ability to translate user needs into growth opportunities.
• Business acumen to prioritize and advocate for work that balances conversion, efficiency, and investment decision quality.
• Strong analytical skills and comfort working with data to make informed decisions; experience with tools like Heap, Tableau, or similar platforms a plus.
• Self-awareness and time management skills to balance multiple projects at once and know when to ask for help.