Product Marketing Manager

At Fairmatic we're on a mission to make roads safer, one fleet at a time. 

Fairmatic is revolutionizing the auto insurance industry by using data and AI to personalize options and incentivize safe driving with savings. Our predictive risk models have been trained with 200 billion miles of driving data and tested with hundreds of thousands of paying drivers.

Fairmatic's leadership team includes serial entrepreneurs, insurance industry innovators, and startup veterans who have raised over $88M in funding in less than a year.

Join our global team of curious, adaptable technologists and problem solvers who are passionate about creating a positive impact on the world!

We are looking for a motivated and talented Product Marketing Manager to join our growing Marketing team. This role will define and execute our go-to-market (GTM) strategies to generate more demand through effective positioning, messaging, and marketing programs.

A day in the life:

• Own the positioning in the market by developing a comprehensive understanding of our target segments’ personas, problems/pain points, needs, motivations, and competitive landscape 
• Define segment or persona-specific messaging and collaborate with marketing, sales, customer success, and other teams to ensure it is used in enablement, experiences, etc. 
• Act as the voice of our customers and distribution partners by gathering a high-confidence understanding of their underserved needs, product feedback, competition, and more 
• Define and test/validate hypotheses to inform further the product and go-to-market strategies (how we win and extend our advantages with target segments/audiences) 
• Work directly with Sales to understand and deliver assets they can use to accelerate growth with channel partners (e.g., insurance brokers/agents) 
• Work directly with Product Managers to define and execute a product or feature go-to-market strategy to ensure the target users and Fairmatic realize the intended benefits/outcomes 
• Define and build reports/dashboards to track the performance of product marketing efforts, diagnose and act on areas for improvement or acceleration, and share results with the entire organization 

• Minimum of 5 years experience as a PMM (preferably in B2B tech-enabled financial services and as a first PMM hire in a growing startup building out the capabilities from scratch) 
• Experience in a company focused on serving customers in the U.S. market, with availability to take internal and external calls during U.S. business hours as well as some international travel as needed 
• Proven track record of driving impact in a marketing role/team when selling through channel partners in mid-market/enterprise B2B environments 
• Prior experience in market research, segmentation (defining the ideal profiles), and persona/voice of the customer insights definition through both qualitative and quantitative research methods 
• Prior ownership across the entire company for the product’s positioning, messaging, and value statements used across Sales, Marketing, Product, Customer Success, and more
• Prior experience in developing from scratch sales enablement assets (pitch decks, one-pagers, customizable templates, landing pages, and more) and lifecycle marketing campaigns (using tools like Hubspot) and dashboards/reports to measure the performance of each over time 
• High level of English proficiency

Some of our Tel Aviv Office Benefits & Perks:

23 days of vacation

Payment for sick leave from day one

Keren Hishtalmut and Pension

Commuter and parking benefits

Hybrid working model

Mobile and home internet allowance

Team events, fully-stocked kitchen, happy hours

Stipends for wellness and entertainment

Awesome Fairmatic gifts and swag!

We are always on the hunt for talented individuals!

Join us and let’s fulfill our mission to make roads safer, one fleet at a time.