Product Marketing Manager

About Plum

Plum is an employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive for modern organizations.

Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own; and so as many as 600mn Indians will likely have to depend on employer-sponsored insurance.

Plum is on a mission to provide the highest quality insurance and healthcare to 10 million lives by FY2030, through companies that care. Plum is backed by Tiger Global and Peak XV Partners.

About the role

Plum is revolutionizing employee health insurance and wellness in India. As we continue our exciting journey of transformation, we're expanding our product lines across Insurance, Healthcare and, B2B2C. We're looking for a dynamic Product Marketing Manager to drive growth, adoption, and activation efforts across our HR and employee-focused solutions.

The Product Marketing Manager will act as a crucial bridge between our product teams and end users. You'll be responsible for crafting and executing growth strategies, driving user engagement, and ensuring successful product adoption across our various offerings.

Roles and Responsibilities

• Own the end-to-end product marketing strategy and execution for our employee-focused product lines (B2C)
• Drive user acquisition, activation, and engagement through strategic campaigns across mobile-first channels
• Collaborate with cross-functional teams including Product, Sales, Customer Success, and Design to create compelling user experiences and marketing initiatives
• Develop and maintain comprehensive marketing collateral and product enablement resources
• Lead user research and feedback campaigns to ensure our products meet market needs
• Create and optimize user engagement journeys across multiple touchpoints
• Monitor and analyze key product metrics to drive data-informed decisions
• Conduct competitive analysis and market research to maintain our market position
• Train and enable customer-facing teams to effectively communicate product value

Requirements

• 3-4 years of experience in Product Marketing or Growth Marketing roles, preferably in mobile-first product companies
• Proven track record in driving user acquisition, activation, and engagement metrics
• Strong experience in copywriting for various channels (email, notifications, blogs, in-product)
• Experience with mobile marketing platforms (CleverTap, MoEngage, or similar)
• Understanding of B2B and B2C marketing strategies
• Excellent stakeholder management and cross-functional collaboration skills
• Data-driven approach with strong analytical capabilities
• Experience in the healthcare, insurance, or HR tech space is a plus

Essential Skills

• Strong understanding of product metrics and growth frameworks
• Excellent written and verbal communication skills
• Ability to translate complex product features into compelling user benefits
• Experience in creating and executing marketing campaigns
• Understanding of user experience principles and best practices
• Strong project management and prioritisation abilities
• Adaptability to work in a fast-paced startup environment