Product Marketing Manager, App Measurement Solution

Responsibilities

TikTok will be prioritizing applicants who have a current right to work in Singapore, and do not require TikTok sponsorship of a visa.

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Introduction
The TikTok App Ads and Gaming team is part of the TikTok Monetization Product organization and is responsible for building advertising products for app and gaming clients on TikTok. Our vision is to make TikTok the leading platform for app and gaming marketers to acquire, retain and monetize users by building products that support unique vertical needs, new monetization models and different stages of the app lifecycle.

Responsibilities
- Owner of 1-2 app signal & measurement solutions in TikTok's solution suite with a strong understanding of performance ads and app signal, attribution and measurement capabilities.
- Define go-to-market strategy for TikTok's App Measurement products. Our team is instrumental in setting go-to-market strategy and ensuring flawless execution and operations against the strategy.
- Develop thought leadership around key product launches and response to industry developments partnering closely with the Global Business Marketing team
- Develop programs that enable uptake of attribution solutions, identify blockers to implementation and work cross functionally to resolve these
- Partner closely with the Sales and Marketing Science teams to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.
- Communicate the value proposition of new app measurement products to all stakeholders and ensure that effective collateral and packages are created

Qualifications

Minimum Qualifications
- BA/BS degree or above
- 3+ years of product marketing or product management experience with digital ad products
- 3+ years of experience in the digital advertising industry in a measurement capacity
- Strong knowledge of app measurement industry&solutions (SDK, SKAN, 1P/3P attribution, MMP etc.) and experience working on qualitative and quantitative measurement of marketing campaigns.
- Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences

Preferred Qualification
- Ad Attribution experience with a technology company, media agency, consulting firm preferred

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.