Product Marketing Manager - Marketing as a Service

Mavenir is building the future of networks and pioneering advanced technology, focusing on the vision of a single, software-based automated network that runs on any cloud. As the industry's only end-to-end, cloud-native network software provider, Mavenir is transforming the way the world connects, accelerating software network transformation for 250+ Communications Service Providers in over 120 countries, which serve more than 50% of the world's subscribers.

Role Summary

Mavenir is transforming and modernizing the business communications experience on mobile devices with a suite of business mobility solutions that combine unified communications, contact center, business messaging and monetization capabilities into converged customer engagement and conversational commerce experiences.

The arrival of 5G will open the door to innovative business-oriented use cases that combine high-definition audio, video, and collaboration with external, interoperable rich business messaging into ultra-low latency, ultra-high quality communication experiences.

Mavenir is looking for a Product Marketing Manager to launch a marketing-as-a-service unit within the product marketing organization. This unit helps Mavenir customers in the service provider and channel partner space in their effort to bring enterprise services to market using Mavenir's cloud SaaS technologies.

This includes, designing marketing campaigns, creating landing pages with initial and ongoing website content such as page setups and blogs, assisting with customer lead generation, analytics integration, SEO, public relations, social media, and other state-of-the-art marketing initiatives.

The candidate will be responsible for defining and implementing a marketing-as-a-service program, including resourcing, catalog of services, lead generation strategies, analytics, KPIs and ROI tracking to ensure the unit becomes a profit center.

The ideal candidate has experience managing a growing team, as the unit is expected to grow based on customer activity, and new marketing specialists will need to be added.

Reporting to the Sr. Director of Solutions Marketing, the ideal candidate has hands-on experience defining and implementing a marketing plans and campaigns in the enterprise communications market, understands the communication service provider and channel partner markets, is passionate about the business communications space, and is adept at producing engaging marketing collateral.

This position plays an instrumental role in defining the long-term direction of Mavenir's growth in the business mobility space. The candidate will work alongside the rest of the product marketing team to create compelling content in all areas of the company's focus.

Key Responsibilities

• Define and implement a marketing as a service plan, including the resourcing, catalog of services, lead generation strategies, analytics, KPIs, ROI tracking, service pricing and other marketing activities.
• Define the necessary tools and processes required, create a budget, obtain approval, and coordinate the evaluation and selection of vendors for software tools and outsourcing (e.g., video production, etc.).
• Define the staff plan for the unit and hire the marketing specialists required to deliver results based on the volume of projects, finding the balance between in-house staff and outsourcing.
• Contribute to strategic and operational ideation for the effective marketing of Mavenir's Business Mobility products and services, specifically Mavenir's Business Messaging, CPaaS, Unified Communications and Contact Center solutions.
• Produce content from scratch, including quick-turn-around, web and media content.
• Acquire comprehensive understanding of Mavenir's enterprise applications and services, creating content targeted to the end-users (our customer's customers), to grow adoption and profitability for our customers and Mavenir.
• Develop articles, blog posts, web content, presentations, and other assets, as necessary.
• Research and validate content with internal and external stakeholders as required.
• Conduct research and participate in brainstorming to identify key insights and translate those insights into actionable marketing strategies, assets, and platforms for new and existing clients.
• Contribute to and work with Mavenir's corporate and strategic Marketing teams, agency, media, and public relationship vendors and partners as required.
• Work effectively in cross-functional teams to support Executive, Product, Sales, and Marketing groups to edit and create new, unique marketing content.
• Contribute to strategic storytelling using digital, multi-media, and traditional platforms as required.
• Perform technical product demonstrations during tradeshows and customer meetings and generate thought leadership through webinars and other live or recorded content.

Job Requirements

• Bachelor's degree or higher from a well-respected University, preferably with a focus on telecommunications, marketing, or business.
• Extensive (10+ years' experience) in product marketing, ideally in the communications space and SaaS companies.
• Additional experience in product management, business development, software development, and/or consulting at a wide variety of global technology firms will be valued.
• Excellent story-telling skills, demonstrating the ability to a create a cohesive and creative narrative that is easily understandable to the intended audience.
• Strong presentations skills with experience conducting technical product demonstrations (both in person and online) and webinars.
• Strong knowledge of the telecommunications landscape, specifically mobile business applications, business messaging, RCS, VoIP, UCC & UCaaS, contact center, CPaaS, cloud and software-as-a-service (SaaS) solutions.
• Experience working with executives and Product Management in the development, creation, and marketing of innovative marketing content, strategies, and partnerships.

• Creative do-whatever-it-takes attitude, adapting to an ever-changing and fast-paced environment.
• Experience developing holistic marketing content integrating elements of sponsorship, experiential marketing, social media, content production, and customer engagement and exemplary editorial skills with a strong knowledge of grammar.
• Advanced analytical skills with the ability to deliver custom research and insights on behalf of Mavenir.
• Experience developing presentations for use internally and externally, including tradeshows or other industry events.
• Ability to manage multiple projects concurrently and meet deliverable deadlines.
• Expert in PowerPoint, Excel and Word and the Microsoft Office suite.
• Proficiency in low/no-code web design environments such as Webflow, Wix, Squarespace, Wordpress or others, for implementation of templated landing pages for the customers, is desired but not required if the candidate is willing to learn.
• Proficiency in image (e.g.: Photoshop, Affinity Photo), video (e.g.: Final Cut Pro, Adobe Premiere) and illustration (Affinity Designer, Adobe Creative Suite) is desired but not required, if the candidate is willing to learn.
• Flexibility to travel to customer meetings and tradeshows, as well as work non-standard hours when required (e.g.: do a remote demonstration to a customer in a different continent/time zone)

Accessibility

Mavenir is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you are a US applicant in need of special assistance or an accommodation while seeking employment, please e-mail [email protected] or call: +1-469-916-4393. We will make a determination on your request for reasonable accommodation on a case-by-case basis.

Mavenir is an Equal Employment Opportunity (EEO) employer and welcomes qualified applicants from around the world, regardless of their ethnicity, gender, religion, nationality, age, disability, or other legally protected status.