Product Marketing Manager, Performance Solutions

About The Position | Major goals and objectives and location requirements 

Dotdash Meredith is seeking a Product Marketing Manager, Performance Solutions to join the Advertising & Partnerships business to drive adoption around our most promising areas of growth. 

Dotdash Meredith is committed to helping its readers throughout their day by creating the best content and experiences for nearly 200 million people a month across 40+ iconic brands like People, Southern Living, Travel + Leisure, and All Recipes. Our advertising solutions add to the experience by being respectful, fast and smart - helping strategically place advertisers in the middle of meaningful conversations with audiences. And with D/Cipher, our groundbreaking intent targeting solution, Dotdash Meredith offers advertisers the ability to reach the right audience at critical moments of discovery, no matter where they are. 

Partnering with the product, sales, and marketing teams, this role will focus on delivering value to advertisers through a suite of data and partnership solutions that extend on and off our owned and operated sites. This role will report to the Senior Director of Product Marketing and will assist in developing comprehensive go-to-market (GTM) strategies, compelling positioning and sales/partnership enablement. The role will be responsible for keeping a pulse on the industry by managing customer feedback, win/loss analysis and other active listening avenues to understand the market and customer wholly - providing insights and recommendations back to respective teams and crafting messaging that proves the value of Dotdash Meredith’s offerings for advertisers. 

This position is based in New York and is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team: | The Team and/or Brand.

About The Position Contributions:

40%

Positioning & Messaging: Develop positioning, messaging, and the narrative for Dotdash Meredith’s data and partnership solutions, emphasizing their unique value proposition for advertisers and leveraging performance data to demonstrate impact.

Expected Measurable Results: Adoption of solutions, Improvements to win/loss, Usage and effectiveness of materials 

20%

Cross-Functional Collaboration: Collaborate cross-functionally with product management, sales, and support teams to ensure alignment and effectiveness of the go to market process, leveraging customer insights and feedback to refine product positioning and messaging.

Expected Measurable Results: Usage of GTM program, Feedback collected & actioned on, Internal awareness & satisfaction with programs 

20%

Market & Competitive Analysis: Conduct market research and competitive analysis to identify emerging trends across data & privacy solutions as well as the platform space to identify opportunities to deliver incremental or new value to advertising clients, offering insight and recommendations for product strategy, positioning, and messaging.

Expected Measurable Results: Competitive Intel Created, # of Market Analysis & Insights Developed, Programs developed from Insights

10%

Sales Enablement: Communicate product value propositions and narratives to sales teams and external partnership sales teams, by developing content packages (one sheets, talking points, case studies, white papers, etc.) and sales tools that enable sales and growth for existing and new advertising products. 

Expected Measurable Results: Sales Readiness Scores, Improvements to Win/Loss, Increase in Adoption 

10%

Outcomes: Use data, technology, and analytics to analyze and measure the performance of marketing messaging and programs, optimizing results based on customer feedback/needs and driving continuous momentum around initiatives. 

Expected Measurable Results: # of Optimizations to Positioning or Strategy, Increase in Adoption

Education:

• Bachelor’s degree in marketing, business, communications or a related field preferred

• or equivalent professional experience

Experience:

• 3-4 years of professional experience working with enterprise customers and partnering closely with sales leadership and teams in the field

• At least 2 years in enterprise B2B product marketing or account strategy roles 

• Growing knowledge and interest of the advertising ecosystem, particularly around data solutions, including advertiser needs, available market offerings, and industry capabilities/standards. 

• Proven track record of launching products or solutions that deliver revenue and business outcomes

Specific Knowledge, Skills, Certifications and Abilities:

• Customer and market driven, committed to bringing the voice of the customer into the organization and delivering premium experiences for our advertisers

• Clear and compelling communication and presentation style, with the ability to articulate complex concepts simply and persuasively

• Effective positioning and messaging development - including but not limited to tactical materials, such as sell sheets, presentations and case studies that are rooted in customer value

• Known for cross-functional collaboration and building relationships with teams across the organization, especially with product and sales 

• Comfortable flexing between support and leader roles - taking direction on larger projects to drive commercializations forward and owning strategy/execution for small/medium projects from start to finish

% Travel Required (Approximate): 10%