Product Marketing Senior Associate

Company Description

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.

Job Description

You will:

• Drive Product Adoption (CarouBiz and Seller Tools): Launch self-served marketing campaigns to grow spending users and revenue across all markets, including Singapore, Hong Kong, Philippines, Malaysia, and Taiwan.
• Campaign Management: Plan, manage, and execute marketing campaigns and initiatives across multiple markets. This also includes overseeing campaign channel setup, in-app communications, and data analysis for all markets.
• User Education: Develop in-app campaigns to educate and nurture spending users, teaching them how to use Carousell's monetisation products including CarouBiz and Seller Tools effectively.
• Performance Measurement: Measure the effectiveness of each campaign and generate new ideas to improve user engagement and conversions at every stage of the user journey.
• Data Analysis: Analyze user data to create relevant campaigns and content for specific target segments with high ROI.
• Stakeholder Collaboration: Collaborate with local and regional stakeholders to achieve revenue targets through various channels.
• Creative Production: Work with the design team to produce relevant campaign landing pages, web pages, and creative assets.

Qualifications

• Minimum of 3 years of experience in B2B/Product Marketing
• Experience and understanding in revenue/monetisation business.
• Excellent communication and copywriting skills in English.
• Strong analytical skills to measure and optimize campaign performance.
• Ability to work effectively with cross-functional teams, including design and local/regional stakeholders.
• Experience working in tech companies or regional roles. Will be an added advantage.

Additional Information

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