Program Director, Xsolla Partner Network

RESPONSIBILITIES

• Develop and implement strategies to identify, engage, and onboard relevant creators and influencers to promote our brand and Drops campaigns
• Create and manage a network of content creators and social media influencers
• Develop and maintain relationships with creators and influencers to ensure long-term partnerships
• Negotiate and manage contracts, fees, and expectations with creators and influencers
• Collaborate with marketing, product and PR teams to develop and execute campaigns that drive engagement and brand awareness
• Create and maintain KPIs and metrics to measure the success of creator and influencer partnerships
• Continuously monitor trends in the creator and influencer space and adjust partnership strategies accordingly.
• Build and lead a team of partnership managers and coordinators to execute on partnership strategies
• Educate internal Business Development and Account Management teams on creator and influencer partnership strategies and opportunities
• Align on strategy and tactics with customer segment expectations:
• Collaborate with Directors of Products, Product Owners, BD Lead, and Marketing Lead to understand their strategies and tactics on a regular basis - weekly, be-weekly calls, offsites, retrospectives, and so on
• Gather insights about customer segment expectations through market research and feedback from partners
• Provide guidance to the teams in aligning their decisions with customer expectations
• Evaluating partnership performance (both vendors and publishers):
• Collect data on key performance indicators for each partnership
• Analyze the data to identify areas of improvement and opportunities for growth
• Communicate findings to partners and internal stakeholders, and develop action plans to address identified issues

REQUIREMENTS

• Bachelor's degree in marketing, communications, or a related field
• 5+ years’ experience in creator/influencer partnerships
• Proven track record of developing successful creator and influencer partnerships that drove brand awareness and engagement
• Excellent negotiation and contract management skills
• Strong communication and interpersonal skills with the ability to build relationships and work effectively with a diverse range of people
• Strong project management skills with the ability to prioritize and manage multiple projects simultaneously
• Knowledge of industry trends and the social media landscape
• Experience managing a team and driving team performance
• Ability to think creatively and outside of the box to develop unique partnership strategies